What are the responsibilities and job description for the Digital Marketing Manager position at Cloud Data Vision?
Job Summary
As a Digital Marketing Manager, you will be responsible for developing, implementing, and managing marketing campaigns that promote the company's products or services online. You will play a crucial role in enhancing brand awareness within the digital space.
- Bachelor’s degree in Marketing, Computer Science, or a related field.
- Minimum 4 years of experience in website management or equivalent
- 3 years of email development experience to support day-to-day marketing and communication and triggered real-time communication partnering with IT and other systems.
- Hands-on experience with web technologies, including JavaScript, HTML and CSS
- Comfortable with Tag Management tools such as Tealium or Google Tag Management
- Experience with debugging and testing tools like Tag Assistant, Debugger, or browser console.
- A solid understanding of enterprise ESP configurations and data components of automation.
- Has a passion for driving reliable data insights through validation and collaboration with IT, BI and Analytics
- Able to demonstrate innovation, successfully tackling challenges in new and creative ways in often stressful, deadline-intensive environments
- Experience with web accessibility, compliance and upcoming regulations
- Ability to understand and develop solution strategies and communicate recommendations to executive leadership
Skills
digital marketing
email marketing
marketing automation
email development
Google Tag Manager
ecommerce
Managing a team of Email and Marketing Automation team members
- Be the liaison between business stakeholders and engineer configurations to manage the API calls, ETL’s to ensure a clean data flow between multiple ecommerce platforms, CRM and ESP systems.
- Manage the architecture of marketing data to support marketing initiatives, tracking and dynamic content for email marketing
- Establish and own process on website tagging, tracking and analytics, leveraging tools like Google Tag Manager, Google Analytics, and Microsoft Clarity
- Troubleshoot and resolve issues in tracking implementations, ensuring data accuracy across platforms.
- Design and manage event tracking, e-commerce tracking, and consent management setups.
- Create reports and dashboards in looker studio to represent a visualization for cross functional departments specifically for the digital marketing and merchandising team to analyze their efforts.
- Develop and maintain web SOPs and training documentations
- Translate complex business strategies within e-Commerce and direct selling business of Avon to assist with automation, personalization and segmentation
- Help develop and refine segments to enable one to many personalization efforts on site and overall journey through marketing channels
Job Types: Full-time, Contract
Pay: $100.00 - $110.00 per hour
Expected hours: 40.00 per week
Schedule:
- 8 hour shift
- Monday to Friday
Work Location: In person
Salary : $100 - $110
