Media Director

Role: Media Director
Location: Conshohocken, PA (onsite 5 days)
Salary: DOE
Must have extensive pharma agency experience
Must be open to 5 days a week onsite

Clutch Creative is a rapidly growing staffing agency. We support our clients by identifying unreachable talent that helps their businesses grow.

Our candidates work with us because they know we have the best opportunities available to them and will help them navigate their next career move.

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Clutch is looking a Media Director for our agency client.

Key Responsibilities

Technical Expertise

• Lead and manage the media team, optimizing workflows and capabilities while mentoring planners in direct response and brand marketing
• Align clients' media strategies with business objectives and execute cross-channel media planning and buying
• Leverage data to identify target audiences, select optimal media vehicles, and calculate ROI for effective campaigns
• Plan, negotiate, and execute online and offline media strategies within budget, ensuring quality and timely delivery
• Conduct campaign analyses to drive performance improvement and deliver actionable insights
• Collaborate directly with clients to ensure alignment with their goals and provide seamless service
• Utilize advanced media tools for response forecasting and decision-making, driving impactful results
• Provide strategic leadership in media planning negotiations, new business initiatives, and long-term growth opportunities

Client Centric

• Lead the team in understanding clients' brands, objectives, and media strategies to create actionable plans
• Provide strategic guidance, counsel, and promptly address feedback to enhance client satisfaction
• Establish and nurture strong client relationships, serving as a trusted advisor in media strategy and navigation
• Foster collaboration with media partners to advance clients’ business objectives and secure long-term partnerships
• Engage in active communication with clients, offering timely updates and aligning initiatives with their goals

Team Leadership

• Foster a culture of transparency, open communication, and goal alignment, ensuring collaboration across the team
• Build mid-level client relationships, passionately representing the agency’s values and driving impactful outcomes
• Lead by example to inspire excellence, ensuring the team operates cohesively and effectively
• Provide strategic guidance and unwavering support, empowering team members to navigate intricate media planning challenges with sophistication and confidence while serving as the driving force behind team collaboration and goal alignment, fostering synergy and a culture of excellence within the department; oversight of at least one direct report
• Play a pivotal role in junior-level recruitment and onboarding of new team members

Communication

• Engage actively with clients and media partners, ensuring clear communication of project status and objectives, organization and responsiveness to drive client satisfaction
• Provide counsel and promptly respond to feedback, demonstrating proactive leadership and commitment to client satisfaction
• Build rapport with media partners to advance clients' business interests strategically and establish relationships based on trust and respect, essential for long-term partnerships
• Guide the team towards achieving business objectives through strategic communication and proactive management

Collaboration

• Build strong, cohesive teams with clients, media partners, and internal departments and collaborate to achieve shared goals, address issues and seize growth opportunities
• Take ownership of responsibilities, ensuring alignment with team and agency objectives
• Establish clear communication channels to foster trust and alignment to foster cross-functional collaboration and synergy with internal departments
• Provide leadership and management, coaching team members for performance and development and deliver media training to improve planning and execution, and present compellingly to stakeholders

Critical Thinking

• Foster a culture of creativity and innovation, driving initiatives for groundbreaking ideas and developing unique concepts that captivate audiences while applying strategic thinking and analysis to solve challenges and develop forward-thinking solutions
• Lead brainstorming sessions, contributing fresh perspectives to inspire creativity and collaborate to refine and implement innovative solutions
• Stay updated on industry trends and emerging technologies, integrating advancements into strategies
• Communicate innovative concepts clearly and effectively to stakeholders
• Solicit and incorporate feedback to refine strategies and enhance project outcomes, championing excellence and innovation

Engagement

• Champion a culture of holistic well-being and fulfillment within the workplace to strategically promote purpose, energy, and mindfulness throughout the organization
• Foster robust relationships and uphold a culture of flexibility, accountability, and security
• Provide oversight and accountability for initiatives aimed at promoting work-life balance and professional growth

Qualifications

• Bachelor's Degree in relevant field
• 7 years advertising experience
• Media experience required
• Extensive online media experience required
• 4 years management experience preferred
Pharma Industry experience required

Required Skills

• Demonstrate a distinguished track record of steering teams to success through mentorship and development initiatives, while orchestrating high-impact projects that drive organizational growth and innovation
• Bring extensive expertise in all media channels, leveraging advanced strategies to optimize overarching media presence and maximize return on investment
• Possess in-depth knowledge of leading ad serving technologies and industry-standard platforms, ensuring seamless campaign execution and performance optimization
• Exhibit robust analytical skills, adept at discerning the effectiveness of media tools and technologies utilized by the media team, identifying areas for improvement and innovation to elevate agency's capabilities and market presence
• Mastery knowledge of media management & finance platform (Media Ocean - Prisma or equivalent) required
• Strong proficiency and the ability to provide coaching and management of junior team members managing media planning / buying end-to-end across several clients
• Strong financial acumen required
• Knowledge of DoubleClick, Google Campaign Manager 360, Google Analytics 4, Vivvix, and other self-service platforms
• Expert know of Microsoft Excel / Google Sheets, Microsoft Powerpoint / Google Slides, Microsoft Word / Google Docs

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