What are the responsibilities and job description for the Group Director, Performance Lead position at CMI Media Group?
Do you thrive on innovation and driving real-world results in the healthcare industry? Are you a passionate leader with a deep understanding of biddable media and a desire to shape the future of healthcare marketing? If so, CMI Media Group wants you!
For over 30 years, CMI Media Group has been at the forefront of healthcare marketing, leveraging cutting-edge technology, data-driven insights, and a collaborative spirit to connect our clients with their ideal audiences and achieve healthier outcomes. We're more than just a team; we're a dynamic meeting point where marketers, analysts, innovators, and media directors come together as game-changers.
We're seeking a dynamic and experienced Group Director, Performance Lead to spearhead our biddable media offerings and drive exceptional results for our clients.
As a key leader, you will:
- Lead & Innovate: Oversee CMI Media Group’s biddable offerings (SEM, Paid Social, Programmatic, Digital Video) on assigned accounts, driving innovation and delivering best-in-class performance.
- Shape Strategy: Develop and implement strategic plans aligned with client brand and marketing objectives, ensuring effective implementation and performance analysis.
- Build Relationships: Cultivate strong relationships with clients, vendors, suppliers, and internal stakeholders across various departments (Engagement Strategy, Client Finance, Ad Ops, Media Investment, Analytics, and more).
- Drive Thought Leadership: Contribute to thought leadership initiatives, both internally and externally, positioning CMI Media Group as a leader in the biddable media space.
- Mentor & Develop: Provide guidance and mentorship to biddable media teams, fostering their strategic and business skills and developing annual staff development plans.
- Champion Innovation: Advocate for the adoption of proprietary tools, data, and new technologies to enhance campaign performance and drive innovation for our clients.
Responsibilities:
- Lead, innovate, and deliver our biddable capabilities on assigned clients.
- Develop and implement best practices and SOPs.
- Identify opportunities for alternative staffing arrangements to streamline work processes.
- Ensure clients are appropriately staffed and staff is meeting and exceeding billable goals.
- Create and launch new services in collaboration with CMI leadership.
- Establish strategic relationships with key partners (Google, Microsoft, TikTok, The Trade Desk, Meta, etc.).
- Identify and lead omnichannel opportunities to connect biddable media channel data, insights, and strategies.
- Advocate for CMI Media Group and WPP capabilities, introducing additional solutions to clients.
- Partner with internal and client leadership to ensure client satisfaction.
- Continuously educate yourself on new technologies and innovations.
- Hold biddable media teams accountable for executional excellence.
- Represent the organization in public forums and contribute to thought leadership.
- Partner with biddable media leads on identifying teamwork for industry-wide awards and recognition.
- Work closely with senior leaders within CMI Media Group and WPP to deliver best-in-class support.
Qualifications:
- Bachelor’s degree or equivalent in marketing, business, or a related quantitative/analytical field.
- 10 years of experience managing biddable media campaigns in platforms like SA360, Sprinklr, TTD, or similar.
- Deep expertise in audience suppliers, particularly in video, programmatic, and social media.
- Excellent digital media background and project management skills.
- Outstanding analytical and problem-solving skills.
- Excellent written, verbal, and presentation skills.
- Proven experience leading and building departmental processes, partnerships, and tools.
- 8 years of team management experience.
- 8 years of managing partner relationships.
- Strong quantitative analysis skills.
- Ability to create, grow, and expand relationships with clients, vendors, and internal stakeholders.
- Demonstrable passion for learning new technologies.
- Strong business and leadership skills to make independent decisions.
- Passion for working in a fast-growing healthcare media agency.
- Expert in Digital Media best practices, strategy, and execution.
- Healthcare/Pharmaceutical background a plus.
Why CMI Media Group?
- Impactful Work: Contribute to improving health outcomes by connecting healthcare brands with their target audiences.
- Collaborative Culture: Be part of a dynamic and supportive team where innovation and collaboration are valued.
- Growth Opportunities: Advance your career in a fast-growing agency with ample opportunities for professional development.
- Cutting-Edge Technology: Work with the latest tools and technologies in the digital media landscape.
- Competitive Benefits: Enjoy a comprehensive benefits package and a rewarding work environment.
