Senior Analyst, Ecommerce

Description

Position at CMI Media Group

The Senior Analyst, Ecommerce drives ecommerce strategy and execution for client brands, focusing on ROI, patient acquisition, and retail partnerships. This role manages client relationships, develops and executes Point of Purchase (Ecommerce) campaigns across retail and client-owned platforms (including HCP and client websites), and optimizes performance across marketplaces like Amazon and Walmart.

Responsibilities :

• Strategic Partnership : Develop strong relationships with key brand and COE contacts at the client, establishing yourself as a "strategic media partner." Manage client communications and foster a collaborative environment.
• Ecommerce Campaign Management : Develop, execute, and manage Ecommerce campaigns, aligning with client goals, KPIs, and user experience. This includes budget management, media planning (owning the media calendar), and cross-functional collaboration (Creative, PR, etc.).
• Marketplace Optimization : Manage brand presence and optimize PPC / advertising strategies on Amazon, Walmart, and other marketplaces, focusing on ROAS, CPC, and conversion rates. Conduct A / B testing and leverage data insights. Manage inventory and demand forecasting.
• Omni-Channel Innovation : Develop innovative omni-channel strategies leveraging retail and third-party vendors, incorporating print, display, in-store, and digital tactics. Influence the online and in-store customer journey.
• Data Analysis & Reporting : Leverage customer insights and analytics to inform strategy and report performance to stakeholders, particularly clients. Partner with BI / DA teams on dashboard development. Tie marketing efforts to business objectives.
• Cross-Functional Collaboration : Work closely with internal teams (Search, Programmatic, Social) and external partners to achieve client objectives. Leverage retail partner data and capabilities across channels. Stay abreast of industry trends and best practices.

Requirements :

ALL FOR GOOD

CMI Media Group and Compas were built on inclusion and diversity. It is in our DNA and core values. Challenging the norm is where we started and it's what drives us as a health leader, indispensable partner, and home for our employees. We are a group of hearts and minds who want to make a difference and celebrate being different, to give voice to and truly hear our people and our partners. We believe in more than "all". We believe in "all for good."

CMI Media Group and Compas are an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military / veteran status, genetic information, sexual orientation, gender identity, physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.

We will not accept resumes or candidate submittals from employment agencies or outside recruiters.