Digital Marketing SEO Strategist

Passionate about your career in SEO and helping local businesses grow? Want to get your foot in the door of a healthy, growing technology company that fosters employee development and encourages a healthy work-life balance? Coalmarch by WorkWave is looking for an SEO Strategist to join our growing Digital Marketing team.

Here at Coalmarch by WorkWave, we pride ourselves on our flexibility! This is a hybrid work-from-home and in-office position, with a flexible PTO plan offered from day one. This position is based in Raleigh, NC, so you must live in the Triangle area or be willing to relocate upon hire to qualify.

Coalmarch by WorkWave provides marketing services to business owners in the field services industries (lawn care, pest control, HVAC, etc) that help them grow their businesses through effective lead generation strategies. As an organization, Coalmarch by WorkWave offers a variety of software and solutions for field service businesses in all stages- from start-ups, to mid-size businesses, all the way to larger companies with franchises.

WHAT YOU'LL DO:

• You will be responsible for creating and maintaining SEO strategies and tactics for our home service clients with the goal of increasing their non-paid traffic, leads, and keyword rankings.
• You’ll create and execute custom SEO strategies for clients, which include strategic content strategies, site structure and hierarchy, keyword research, on and off-site optimization, link building strategies, competitor research, and more.
• You’ll monitor client performance and work closely with Account Executives to ensure that client’s organic goals are being monitored and met, and that performance improvement plans are being created and implemented when needed.
• You’ll assist with key projects in the organization related to cross-team collaboration, reporting/Analytics, SEO strategy, product initiatives, software, and more.
• You’ll stay up-to-date on updates and shifts in the SEO industry as well as client-wide trends, and knowledge share with key groups.
• You’ll become proficient in a variety of tools such as Google Analytics, Google Tag Manager, WhiteSpark, AHREFs, Basecamp, BrightLocal, and more.

QUALIFICATIONS:

• Bachelor’s Degree or relevant experience
• 1-2 years of experience in an SEO-specific role
• Marketing agency experience preferred but not required
• Experience in creating local SEO strategies that generate results
• A strong understanding of Google’s algorithm

WHO YOU ARE:

• You do what you say you'll do when you say you'll do it. You are reliable and accountable, and you don’t require excessive follow-up and micromanaging.
• You’re a solid communicator and communicate information, thoughts, ideas, and explanations clearly and frequently to the right people.
• You demonstrate critical thinking as it relates to strategies, processes, and ideas. You like to explore different ways to achieve an outcome, and you are able to think outside the box to do so!
• You enjoy structure, but you are adaptable and open to changes and it excites you to work in an environment thats ever-changing.
• SEO is a passion for you. You enjoy learning about the subject, bettering your skills every day, and helping to evolve our strategy as a whole!

Job Type: Full-time

Pay: $55,000.00 - $60,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Vision insurance

Schedule:

• 8 hour shift
• No nights
• No weekends

Work Location: Hybrid remote in Raleigh, NC 27605

Salary : $55,000 - $60,000