What are the responsibilities and job description for the Social Media Coordinator position at Coastal Edge?
At Coastal Edge, we believe in the power of connection—and social media is one of our strongest tools to build authentic relationships with our audience. We’re a creative, fast-paced team looking for a Social Media Coordinator who can bring energy, strategy, and originality to our digital presence.
Position Summary:
The Social Media Coordinator will be responsible for executing the day-to-day social media strategy across all platforms. From content creation and scheduling to community engagement and performance tracking, this role plays a vital part in growing our brand and connecting with our audience online.
Key Responsibilities:
- Create, schedule, and publish engaging content across all social media platforms (Instagram, Facebook, TikTok, LinkedIn, etc.).
- Collaborate with the marketing and design teams to develop campaigns that align with brand messaging and business goals.
- Monitor social media channels for trends, comments, and conversations—engaging with followers in a timely, on-brand voice.
- Track and report on performance metrics (engagement, reach, growth, etc.) and optimize strategies based on insights.
- Stay up to date with platform updates, tools, and best practices to keep our social presence fresh and relevant.
- Support influencer collaborations, giveaways, and cross-promotions with partners.
- Assist with photo and video shoots when needed and help curate UGC (user-generated content).
- Help maintain a consistent brand aesthetic and voice across all social platforms.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Journalism, or related field preferred.
- 1-2 years of experience managing social media for a brand or business.
- Strong writing, editing, and storytelling skills with an eye for detail.
- Experience with social media scheduling and analytics tools (e.g., Later, Buffer, Hootsuite, Meta Business Suite).
- Familiarity with Canva, Adobe Creative Suite, or similar tools for light design work.
- Passionate about trends, culture, and community building.
- Highly organized, creative, and proactive.
Why Join Us?
- Creative freedom to bring your ideas to life.
- Supportive team culture that values innovation and collaboration.
- Opportunities for growth and career development.
- Competitive pay and benefits package.
How to Apply:
Please send your resume, a brief cover letter, and links to any social media accounts or content you’ve managed.
Job Types: Full-time, Part-time, Internship
Schedule:
- Monday to Friday
- Weekends as needed
Work Location: In person
