What are the responsibilities and job description for the Social Media Coordinator position at New Realm Brewing Company?
Job Overview:
New Realm Brewing Company is seeking a creative and passionate Social Media Coordinator to manage and execute our social media strategy across multiple locations. This role will be responsible for content creation, community engagement, and brand consistency while driving awareness and customer engagement for our craft beers, spirits, food, special events, and taproom experiences.
Key Responsibilities:
- Develop and execute social media strategies across platforms including Instagram, Facebook, TikTok, Twitter, etc.
- Create, schedule, and publish engaging content (photos, videos, graphics, and copy) that aligns with the brand’s voice and goals.
- Manage community interactions by responding to comments, messages, and reviews in a timely and authentic manner.
- Collaborate with brewers, taproom staff, and event coordinators at each location to generate content and amplify awareness of brewery news and special events.
- Track social media trends, industry developments, and competitor activities to optimize content strategy.
- Plan and execute social media campaigns to highlight our food, beers, spirits, events, and collaborations.
- Work with influencers and brand ambassadors to build partnerships and expand brand reach.
- Monitor analytics and generate reports on engagement, growth, and ROI, providing insights and recommendations for improvement.
- Maintain a content calendar to ensure consistent and strategic messaging across all locations.
- Assist in developing paid social media strategies and ad campaigns to increase brand awareness and sales.
Qualifications & Skills:
- 1-3 years of experience in social media management, content creation, or digital marketing.
- Passion for content creation and ways to infuse social media trends with our core products and experiences.
- Strong writing, editing, and storytelling skills with the ability to adapt tone and style.
- Experience with social media management tools and analytics platforms.
- Proficiency in graphic design tools like Canva, Adobe Creative Suite, or similar.
- Photography skills are highly preferred, and videography skills are strongly considered.
- Excellent communication, organizational, and time-management skills.
- Ability to work independently while collaborating with multiple teams across different locations.
- Flexible schedule availability preferred as role will also need to support off-hours events which will not fall during regular 9-5 working office hours.
- Self-starter – ability to maintain workload independently without micromanagement.
New Realm Brewing Co. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, New Realm Brewing Co. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities
