Senior Manager, Frontline Marketing - SCCL

As a true Frontline Marketing Manager equipped with a breadth and depth of experience and knowledge, you need to live the growth behaviors and act with an open & growth mindset to inspire bottlers and the Marketing team with a high level of trust.What You’ll Do for UsTo contribute to CCTM marketing strategy development and support the Frontline Marketing Director, including : Bottler’s alignment on Marketing strategies & integration of plans (partnered with Franchise and C&CL).Identify & prioritize the big bets in market Frontline marketing strategy and insights to support a segmented marketing approach in terms of geographic & channel perspective.Localization and real-time amplification of campaigns (through IMX).Brand activation : experiential, POS (supported by IMX).Support the system in customer marketing.Regional DME allocation and spending, including ATL & BTL.Agency management.Shamelessly apply best practices from other markets, including CBL, SCCL, and other OU teams.Qualifications & RequirementsDegree qualified.Proven track record of leading complex projects with multiple stakeholders.Relevant experience in consumer marketing or operations.Fluent verbal and written English and Mandarin.Located in Shanghai – 20%-25% travel.Skills : Channel OptimizationAnnual Business PlanningDistribution ManagementChannels StrategyChannel Relationship ManagementContract ManagementForecasting Process (Inactive)Business Plan ImplementationStakeholder Relationship ManagementFinancial Performance ManagementNegotiationCapacity DevelopmentStrategic LeadershipBusiness Alignment#J-18808-Ljbffr