What are the responsibilities and job description for the COCA (Council on Culture & Arts) / Tallahassee Arts is hiring: Social Media Assi position at COCA (Council on Culture & Arts) / Tallahassee Arts?
The Social Media Assistant (SMA) at COCA is critical in promoting Tallahassee / Leon County arts & culture locally and out-of-county. This contract position requires between ten (10) to twenty (20) hours per week. The SMA will research & attend local arts & culture events, curate compelling content to increase COCA's social media presence, engagement, and tourism reach, and assist the Marketing & Communications Manager with social media strategy. The SMA is instrumental in creating & publishing content, maintaining COCA's social media campaigns, meeting social media goals, servicing tourism needs, and monitoring post analytics throughout COCA's social channels, such as Instagram, Facebook, YouTube, TikTok, etc. The SMA will report to the Marketing & Communications Manager and work with all COCA staff, interns, and volunteers at various arts & culture events and COCA-related appearances. An ideal candidate will be well-spoken, consumer-driven, detail-oriented, service-focused, tech-savvy, and community-minded and enjoy working in a creative, unique, and collaborative environment.
Responsibilities
- Content Creation & Management (40%)
Attending local arts & culture events to create & post content for social media campaigns, ads, miscellaneous assets, and organic content, including graphics, photos, videos / reels, etc.
Schedule various content for publishing to increase engagement to its maximum audience based on social media strategies.
Update social media profiles & content that no longer aligns with the COCA brand identity.
Research and brainstorm trending content with the Marketing & Communications Manager, identify popular trends, sounds, video transitions, and determine which work within COCA's brand ethos.
Schedule posts, observe followers' responses, reply to comments, and other forms of engagement on social media platforms.
Identify target audiences and brand moments for content engagement through demographic analysis, competitive analysis, and the interests of individuals who follow.
Outline steps with the Marketing & Communications Manager to improve and encourage consumer leads, including increasing COCA membership, newsletter subscriptions, etc.
Assist in outreach to local and regional influencers, connecting to reach the target tourism demographic.
Qualifications
Seniority level
Entry level
Employment type
Contract
Job function
Marketing and Sales
Industries
Non-profit Organizations
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