Adobe Analytics w/Marketing Experience

Job Overview

We are seeking a talented and data-driven Marketing Analytics Specialist with a strong proficiency in Adobe Analytics to join our team. The ideal candidate will play a critical role in analyzing marketing data, providing insights to optimize campaigns, and supporting business decisions with analytics. This role also requires some experience as a Business Analyst, as you will collaborate closely with cross-functional teams to translate data into actionable strategies for business growth.

Key Responsibilities

• Leverage Adobe Analytics to track, analyze, and interpret website and marketing performance data.
• Develop, maintain, and deliver reports and dashboards on key marketing KPIs such as traffic, conversions, ROI, and customer engagement.
• Analyze trends and customer behavior across marketing channels to provide actionable insights and optimize campaign performance.
• Work closely with marketing, product, and sales teams to understand business requirements and translate them into analytics solutions.
• Conduct A/B testing and multivariate analysis to identify opportunities for optimization and improve marketing effectiveness.
• Collaborate with stakeholders to define metrics, KPIs, and goals that align with business objectives.
• Assist in marketing campaign tracking, reporting, and analysis across digital platforms (email, social media, paid search, etc.).
• Act as a Business Analyst, gathering requirements, documenting processes, and helping identify areas of improvement in business operations through data insights.
• Present data insights and recommendations to business teams and senior leadership to inform strategic decisions.
• Continuously monitor and assess data quality and integrity within the Adobe Analytics platform.
  
  

Required Qualifications

• Bachelor’s degree in Marketing, Business Analytics, Data Science, or a related field.
• 3 years of experience in marketing analytics, with a strong focus on Adobe Analytics.
• Demonstrated experience in data reporting, analysis, and interpretation using analytics tools (Adobe Analytics, Google Analytics, etc.).
• Familiarity with digital marketing concepts, including SEO, SEM, email marketing, and social media analytics.
• Proficiency in Excel, Tableau, or other data visualization tools for reporting and dashboard creation.
• Strong problem-solving skills and the ability to turn complex data into actionable insights.
• Basic experience with SQL or other query languages is a plus.
• Experience working in an Agile environment and collaborating with cross-functional teams.
• Excellent communication and presentation skills, with the ability to explain complex data insights to non-technical stakeholders.