What are the responsibilities and job description for the Community Relations Director/Sales and Marketing Manager position at Cogir Senior Living?

Community Relations Director / Sales and Marketing Manager

People taking care of people, that's who we are and what we do at Cogir Senior Living!

What can you expect?

Cogir Senior Living is hiring an experienced, goal-driven, and empathetic Community Relations Director (Sales and Marketing Manager) for our premier retirement community, Acoya Cherry Creek.

The Community Relations Director (Sales and Marketing Director) will manage all community outreach to maintain and exceed established occupancy goals for the community through strategic and long-term planning. This includes identifying and building relationships with appropriate professional and non-paid referral sources to generate qualified leads, conducting community tours, and driving revenue growth.

In this role, the Sales Director is responsible for ensuring customer satisfaction by addressing daily inquiries from tenants, families, and prospective residents and conducting both scheduled and walk-in tours of the community. You will collaborate with the regional sales team to develop and implement marketing strategies to achieve the community's occupancy goals.

What Cogir has to offer you?

Compensation includes a base salary of $70-75,000 / yr and a generous, accelerating commission structure.
Training and career growth opportunities.
Health, Dental, and Vision insurance.
Basic Life Insurance, covered by the employer.
401K Plan with a company match.
Paid Vacation, Sick leave, and holidays.
Employee Assistance Program
Generous Employee Referral Bonus Program
An inclusive, positive work environment where everyone has a voice
Free meals at work and more!

What will you do as a Community Relations Director?

Develop and implement all sales and marketing strategies and tactics for the community, consistent with the company's objectives.

Design, implement, and facilitate the annual marketing plan for the community with input and support from the Executive Director, corporate marketing, and operations teams.

Develop and manage the lead base, responding to telephone inquiries remotely and in real-time when possible.

Maintain and / or improve community occupancy level and revenue production according to business and marketing plans.

Conduct walk-in and scheduled tours with prospective residents or interested parties.

Provide sales activity reports with documented lead status, closing needs, and next steps.

Follow-up with all potential residents, referral sources, or interested parties.

Maintain the community's Customer Relationship Management software (Yardi) accurately and timely.

Supervise, direct, and motivate all sales team members.

Maintain a high degree of resident satisfaction by establishing relationships between residents, department heads, and staff.

Understand the community's care regulations to ensure proper placement and education to prospects.

Participate in and represent the community in outreach events, networking meetings, tradeshows, and other community functions.

Monitor and maintain promotional item inventory; assess print advertising needs.

Carefully manage marketing budget and provide input and accurate pricing information for ads, directories, social media advertising, event costs, association memberships, and all marketing and sales-related costs.

If you have these qualifications, we'd love to chat :

Education :

A High School diploma is required. A bachelor's degree in marketing, business, or a related field is preferred, or an equivalent combination of experience and education.

Experience, Competencies, and Skills :

At least 3-5 years of experience in relational sales, preferably in assisted living and / or independent living, hospitality, or healthcare settings.

A positive team player mentality and passion for serving seniors.

A proven track record in achieving and exceeding sales goals.

Ability to manage time effectively, high initiative, and good judgment.

Ability to work in a fast-paced environment and capacity to work evenings and / or weekends if needed.

Professional ethics with a positive attitude, exceptional verbal and written communication skills, and the ability to motivate others and work within a team environment.

Proficient in Microsoft Excel, Word, Outlook, and CRM software.

A valid driver's license.

About COGIR Management USA :

COGIR Management USA, headquartered in Scottsdale, manages over 90 senior living communities across 11 states and continues to grow. We are proud to be a nationwide senior housing leader, providing exceptional quality of care, amenities, and a team culture where our residents and team members thrive.

Our common goal is to make a positive difference in the lives of our residents today and in the future. Our team identity is based on three pillars : Human Focus, Creativity, and Excellence. We offer a unique lifestyle approach to our living situation and are a company committed to continuing to improve.

Apply today and become part of the Cogir Family!

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Nursing Homes and Residential Care Facilities

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Salary : $70,000 - $75,000

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