Community Relations Director/Sales and Marketing - Senior Living

The Company

Cogir Senior Living, based in Scottsdale, Arizona, proudly oversees a network of senior living communities spanning 11 states nationwide. As a trusted leader in senior housing, we are dedicated to growth while maintaining our commitment to exceptional care for our residents and a supportive, growth-focused environment for our team members. At Cogir, our culture is rooted in the core values of human focus, creativity, and excellence, which inspire us to continuously improve and achieve excellence in all we do. Join us in our mission to enrich the lives of our residents while building a meaningful and fulfilling career!

THE POSITION

We are hiring an experienced Community Relations Director (Sales and Marketing Director) for our brand-new, state-of-the-art retirement community, Bridgewater by Cogir, opening its doors for our first residents in a few short months in Castle Rock, CO.

The Community Relations Director (Sales and Marketing Director) will manage all community outreach to maintain and exceed established occupancy goals for the community through strategic and long-term planning. This includes identifying and building relationships with appropriate professional and nonpaid referral sources to generate qualified leads, conducting community tours, and driving revenue growth.

In this role, the Sales Director ensures customer satisfaction by addressing daily inquiries from tenants, families, and prospective residents and conducting the community's scheduled walk-in tours. You will collaborate with the regional sales team to develop and implement marketing strategies to achieve the community's occupancy goals.

What We Offer

• A base salary of $70-80,000/year and a generous accelerating Bonus Plan, allowing an additional income of 30% or more.
• Health, Dental, Vision, and Life Insurance.
• 401K with company match.
• Paid Vacation, Holidays, and Sick Leave.
• Employee Assistance Program.
• Employee Referral Program and more.
  
  

Key Responsibilities

• Develop and implement all sales and marketing strategies and tactics for the community, consistent with the company's objectives.
• Design, implement, and facilitate the community's annual marketing plan with input and support from the Executive Director, corporate marketing, and operations teams.
• Develop and manage the lead base, responding to telephone inquiries remotely and in real-time when possible.
• Maintain and/or improve community occupancy level and revenue production according to business and marketing plans.
• Conduct walk-in and scheduled tours with prospective residents or interested parties.
• Provide sales activity reports with documented lead status, closing needs, and next steps.
• Follow-up with all potential residents, referral sources, or interested parties.
• Maintain the community's Customer Relationship Management software (Yardi) accurately and timely.
• Supervise, direct, and motivate all sales team members.
• Maintain a high degree of resident satisfaction by establishing relationships between residents, department heads, and staff.
• Understand the community's care regulations to ensure proper placement and education to prospects.
• Participate in and represent the community in outreach events, networking meetings, tradeshows, and other community functions.
• Monitor and maintain promotional item inventory; assess print advertising needs.
• Manage social media accounts.
• Carefully manage marketing budget and provide input and accurate pricing information for ads, directories, social media advertising, event costs, association memberships, and all marketing and sales-related costs.
• Monitor competitive projects and programs in the community's local market and report updates and changes to the Executive Director and corporate team on a weekly basis, or sooner if needed.
  
  

Education

CANDIDATE QUALIFICATIONS

• A High School diploma is required. A bachelor's degree in marketing, business, or a related field is preferred, or an equivalent combination of experience and education.
  
  

Experience, Competencies, And Skills

• At least 3-5 years of experience in relational sales, preferably in assisted living and/or independent living, hospitality, or healthcare settings.
• Prior experience with pre-lease processes is highly desirable.
• A positive team player mentality and passion for serving seniors.
• A proven track record in achieving and exceeding sales goals.
• Ability to manage time effectively, high initiative, and good judgment.
• Ability to work in a fast-paced environment and capacity to work evenings and/or weekends if needed.
• Professional ethics with a positive attitude, exceptional verbal and written communication skills, and the ability to motivate others and work within a team environment.
• Proficient in Microsoft Excel, Word, Outlook, and CRM software.
• A valid driver's license.
  
  

Apply today and become part of the Cogir Family!

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