What are the responsibilities and job description for the Product Marketing Manager, Developer position at Coinbase Developer Platform?
We are looking for a strong PMM to lead the growth of our developer community initiatives. You will be responsible for scaling builder community engagement through social, hackathon / meetups / events, paid, and product GTM campaigns. With a deep knowledge of the onchain developer audience and developer marketing tactics, you will have the opportunity to expand Coinbase’s brand in the developer ecosystem. This role is critical to the success of our growth ambitions.
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What you’ll be doing :
- Responsible for the development and execution of the Coinbase Developer Platform’s community engagement programs including hackathons, meetups, grant programs, events, paid, and email
- Be the voice of the customer and trusted advisor as to how current and future clients’ needs inform product messaging, brand differentiation, marketing content, and tactics
- Develop and lead successful product launches and marketing / GTM campaigns
- Partner closely with the business development and sales teams to develop compelling marketing collateral including event presentations, one-pagers, case studies, webinars, and websites
- Work cross-functionally with product, business development, design, engineering, communications, and customer support to help build our customer pipeline and achieve world-class developer acquisition and retention rates
- Measure and report against the performance of product marketing initiatives
- Think big about the future of onchain and how we can bring developers onchain more quickly
What we look for in you :
Nice to haves :
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