Demo

West Coast Sales Manager

Coker Tire Company
Chattanooga, TN Full Time
POSTED ON 1/22/2025
AVAILABLE BEFORE 4/8/2025

Job Description

Job Description

Description : Job Summary

The West Coast Sales Manager, based in Los Angeles (or within a close proximity), is responsible for driving sales growth across existing and new customers in the region west of the Rocky Mountains. This role requires 60-80% travel, including visits to both current customers and potential clients.

Reports To : Senior National Sales Manager

Essential Functions

Sales Management

  • Foster relationships with existing customers to expand business while identifying and generating new sales opportunities.
  • Schedule and conduct monthly customer visits and Quarterly Business reviews.
  • Achieve sales targets and key performance indicators (KPIs) for the department.
  • Resolve any issues and problems faced by Customers while dealing with complaints and issues that arise.
  • Create and maintain annual Ad plans.
  • Responsible for customer training, new product launches, Gap analysis, and cost-benefit analysis of all promotions.
  • Supply customers with necessary show kits and represent Coker Group at industry events.
  • Provide phone support and assist with customer service responsibilities as required.
  • Travel to customer locations to drive business growth in the West Coast region.
  • Attend and actively participate in a minimum of 10 events per year to represent the organization, foster relationships, and gather industry insights.

General

  • Identify operational challenges and recommend solutions for continuous improvement.
  • Prepare reports and analyze sales data, trends, and opportunities.
  • Track and monitor West Coast sales performance, making proactive improvements to boost sales.
  • Stay informed on competitor activities, product offerings, and pricing, and provide management with relevant insights and reports.
  • Collaborate with the National Sales Manager to share insights on new market opportunities and applications.
  • Establish sales objectives by projecting expected sales volume and forecasting and developing sales goals for each customer.
  • Keep current with economic indicators, changing trends, supply and demand and competitors to maintain sales volume and product mix.
  • Provides product, service, and technical training for customers as needed
  • Maintain strong professional relationships with customers, ensuring open and effective communication.
  • Other Duties :

  • Perform other tasks and responsibilities as assigned by management.
  • Supervisory Responsibilities :

    This job does not require supervisor responsibility.

    Work Environment

  • The position will be based remote.
  • There will be business travel associated with this position, which includes but is not limited to : intra-company travel; supplier visits; and vendor or trade show attendance.
  • This job operates in both a professional office and warehouse / shop environment. The individual in this role will also perform some job duties outdoors, including visiting customers and driving a truck and trailer to events for setup and sales. This role routinely uses standard office equipment.
  • The individual in this position will spend several hours sitting and using office equipment and computers, which can cause muscle strain.
  • Schedule and Availability

  • The ability to work from 8 AM to 5 PM PST is required. Flexibility to work additional days or extended hours for car shows, when necessary, is also essential.
  • Measurements of the role (Not limited to) :

  • Invoiced sales growth
  • New customer addition and customer retention
  • Requirements :

    Key skills and competencies of the position include, but are not limited to :

  • Effective written and verbal communication skills.
  • Strong attention to detail, organizational, and follow-up skills.
  • Customer service skills and ability to remain calm and composed during difficult customers.
  • Hands-on, “in the trenches” style with a strong work ethic, high level of energy and enthusiasm.
  • Exceptional knowledge of our products, procedures, and order system.
  • High level of vehicle fitment, market, wheel, and tire proficiency including technical aspects.
  • Ability to negotiate and provide solutions to challenging obstacles in the sales process.
  • The successful candidate’s qualifications will include :

  • Five years minimum call center / customer service experience with tire sales preferred
  • High School Diploma or GED; College Degree a plus
  • Proficiency with Computers, Microsoft Office, Excel. Web Query and Epicor P21 a plus.
  • Ability to lift up to 50 pounds
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