What are the responsibilities and job description for the Digital Marketing Manager position at Coldwell Banker?
Digital Marketing Manager
We are seeking a highly-creative digital marketing professional to lead our marketing efforts. As the central figure in our marketing team, your primary objective is to amplify our brand's local influence while fostering increased loyalty and awareness.
Key Responsibilities:
- Campaign Strategy and Implementation: Develop, execute, and monitor comprehensive digital marketing campaigns across various networks, ensuring optimal brand exposure.
- Marketing Operations: Oversee the design and implementation of all digital marketing department aspects, including our marketing database, email, and display advertising campaigns.
- Social Media Management: Plan, manage, and optimize our social media platforms to engage with our target audience and enhance brand reputation.
- Performance Analysis: Prepare detailed reports on campaign performance, identifying areas for improvement and opportunities for growth.
- Collaboration and Innovation: Work closely with advertising and media experts to stay ahead of industry trends and develop innovative strategies to drive business results.
- Trend Identification: Continuously evaluate emerging trends and technologies affecting our industry, ensuring we remain competitive and adapt to changing market conditions.
- Metric Evaluation: Assess critical metrics influencing website traffic, service quotas, and target audience engagement, making data-driven decisions to inform marketing strategies.
Essential Qualifications:
- Legal authorization to work in the United States.
PREFERRED QUALIFICATIONS:
- Age 16 or older.
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