What are the responsibilities and job description for the Digital Marketing Team Lead position at Coldwell Banker?
We are seeking a creative and results-driven digital marketing professional to lead our marketing team. In this position, you will oversee all aspects of our marketing operations with the primary goal of growing our brand influence locally while increasing brand loyalty and awareness.
Main Responsibilities:
- Plan, implement, and monitor digital marketing campaigns across various networks to achieve business objectives.
- Develop and manage campaign budgets to ensure optimal resource allocation.
- Lead social media platform management and content creation to engage target audiences.
- Analyze campaign performance and provide data-driven insights for informed decision-making.
- Collaborate with advertising and media experts to enhance marketing outcomes.
- Stay up-to-date on industry trends and technologies to inform strategic growth initiatives.
- Evaluate key metrics affecting website traffic, service quotas, and target audience engagement.
Key Qualifications:
- Able to work in the United States
