Digital Marketing Specialist I

JOB TITLE: Digital Marketing Specialist I

POSITION DESCRIPTION:

As a Digital Marketing Specialist/Strategist your primary responsibility will be to design and implement marketing campaigns aimed at our clients, prospects, and internal team. You will collaborate with the Director of Marketing to shape the overall marketing strategy and ensure that it aligns with the company's strategic goals. The ideal candidate should possess the skills to effectively coordinate and execute inbound and outbound campaigns through digital channels, including but not limited to marketing automation, social media, email marketing, website optimization, and SEO/SEM. Your ability to utilize data and analytics to evaluate campaign performance and identify areas for improvement will be crucial in driving business growth.

OUR MARKETING TEAM:

Proactivity: Our team is made of self-starters that take initiative, help drive projects forward, and take ownership of their work.

Adaptability: As a fully remote team, unexpected challenges can arise, so we are flexible and adaptable. We help each other navigate these challenges and find solutions.

Strong communication skills: In a remote team, effective communication is essential. It allows team members to share information clearly, ensuring everyone is aligned and projects progress smoothly.

Collaboration: Our team members work well with others and contribute to a positive team environment. By actively participating in team meetings and discussions, as well as sharing our ideas, we can help build a strong and effective team.

Accountability: Our team members demonstrate a strong sense of responsibility for their work and diligently follow through on commitments, contributing to the timely and high-quality completion of projects.

Tech-savviness and Adaptability: Our team members easily embrace new technologies, including AI, and quickly adapt to different tools and platforms, enabling efficient workflows and effective utilization of advanced solutions.

ESSENTIAL RESPONSIBILITIES

Marketing Strategy and Campaign Execution

• Develop and execute marketing campaigns that align with the company's target market and persona while using innovative strategies
• Coordinate Inbound and Outbound campaigns through digital means such as marketing automation, social media, email, website, SEO/SEM, and more
• Plan and manage assigned email marketing campaigns, including email copywriting, list segmentation, and A/B testing to optimize performance
• Plan and manage assigned paid advertising campaigns on Google AdWords, LinkedIn, and other relevant channels to drive website traffic and generate leads
• Collaborate with cross-functional teams to develop and execute customer retention and upsell campaigns
• Stay up to date with digital marketing trends and best practices, and make recommendations for new initiatives and campaigns Develop and execute revenue-focused marketing campaigns aligned with the company's target market and personas, leveraging innovative strategies to drive tangible business outcomes and maximize revenue generation.

Content Development and Curation

• Develop online marketing content, articles, success stories, and content curation
• Conduct keyword research and optimize website content and structure to improve search engine rankings and increase organic traffic

Social Media Management

• Manage and develop social media marketing campaigns that drive engagement and increase brand awareness

Event Coordination

• Coordinate events (Webinar, Seminar, Tradeshows)

Reporting and Analysis

• Assure campaigns are achieving our performance metrics, such as marketing qualified leads, engagements, open/clicks, etc.
• Participate in campaign planning and performance reporting to internal clients
• Use data to draw conclusions about marketing campaigns and make recommendations accordingly
• Analyze and report on campaign performance and recommend optimizations to increase effectiveness and ROI

Collaboration and Communication

• Maintain an up-to-date understanding of the company, its products, and its client base to implement effective marketing campaigns
• Keep well-informed of assigned internal clients' marketing and media needs and communicate those to the Director of Marketing and participating Project Managers
• Develop and maintain strong working relationships with external vendors
• Must be a keeper of the company's brand standards, to ensure consistency of voice across all materials and campaigns

QUALIFICATIONS:

• Degree in Marketing and/or 3-5 yrs. equivalent experience in marketing considered

Required Skills:

• Adobe Photoshop
• Illustrator
• InDesign
• Basic HTML
• Technical proficiency in marketing tools
• Facebook ads manager, LinkedIn Ads, Twitter Ads, Reddit
• Google AdWords, Analytics, Website CMS
• Analytical and data-driven mindset
• Project management skills
• Adaptability to industry changes
• Teamwork and collaboration