Director of Corporate Brand Marketing

Cole West-. is a premier Utah-based real estate development and homebuilding company committed to creating exceptional communities and experiences across the state. With over 250 active or completed developments, we’re driven by innovation, intentional design, and meaningful connection. Our team is bold, creative, and collaborative— and we’re redefining how people live, invest, and work in real estate.

JOB DESCRIPTION SUMMARY -We’re looking for a strategic, hands-on leader to serve as Director of Corporate Brand Marketing. This person will elevate and align the Cole West brand across four key areas: Corporate Marketing, Customer Experience, Employee Experience, and Investor Engagement.

This is not just a role for a visionary—it’s for a doer. You’ll own the brand from concept to execution, bringing strategy to life through thoughtful storytelling, clear systems, and consistent follow-through. This role requires someone who can move between high-level brand building and day-to-day execution with ease. You’ll lead a growing team and collaborate closely with internal leaders and external partners

DUTIES INCLUDE (but not limited to):

Corporate Marketing

• Steward the Cole West brand—ensuring alignment, clarity, and consistency across all internal and external channels.
• Develop and execute brand campaigns, PR strategies, content marketing, and partnerships that strengthen our market position.
• Lead a blended team of in-house talent and outside creatives, vendors, and agencies to bring the brand to life.
• Oversee website strategy, social media presence, and digital content execution.

Customer Experience

• Own the full homebuyer experience across all communities—from initial engagement to post-close.
• Execute thoughtful, branded touchpoints, including communications, signage, gifts, and digital experiences.
• Partner with design, construction, and customer care to create seamless and memorable buyer journeys.

Employee Experience & Culture

• Drive internal brand alignment through communications, events, storytelling, and company-wide rituals.
• Work with People & Culture to define and enhance the employee journey—from recruitment through offboarding.
• Execute internal brand strategies that foster belonging, pride, and team connection

. Investor Engagement

• Lead the development and execution of a best-in-class investor experience.
• Create branded materials, communications, and events that reflect transparency, trust, and value.
• Support capital and development teams in delivering clear, well-designed investor-facing materials

Qualifications

• 3 years in marketing, brand, or communications roles, with 2 years in leadership capacity.
• Proven ability to execute cross-functional brand strategies that drive impact and consistency.
• A strong creative instinct paired with operational focus—you bring ideas to life.
• Experience managing teams and external partners to execute projects on time and on brand.
• Strong communicator and storyteller who can write, present, and lead across audiences.
• Experience with internal culture-building, customer experience, and investor communications.
• Background in real estate, development, or other customer-facing industries preferred.

• Basic graphic design skills required, such as:

o Proficiency in PowerPoint, Canva, or Adobe Creative Suite tools (such as InDesign, Illustrator, or Photoshop)

o Editing images and layouts for social or print

o Applying brand guidelines to visual content

o Collaborating effectively with designers by understanding design tools and terminology

What Success Looks Like

• The Cole West brand is known for being bold, clear, and elevated.
• Customers feel emotionally connected to their home and community.
• Employees are proud, engaged, and aligned with the company’s mission.
• Investors feel informed, valued, and eager to continue partnering with us

This role is for someone who turns ideas into action. If that’s you, join us in shaping the future of real estate— one experience at a time.