What are the responsibilities and job description for the Marketing Specialist position at Collabera?
Position Details:
Industry: Banking Industry
Job title: Marketing Specialist
Location: New York, NY 10013 Hybrid
Duration: 12 Months Possible Extension
Shift hours: Mon - Fri: Std business hours
Start date: ASAP
Pay Range: $52/hr - $55/hr
Job Description
- The Marketing Specialist role sits within the Client Organization in Bank’s Marketing and Franchise Development group.
- Personal Banking products to life through powerful and engaging creative and experiences, supporting Bank’s mission of enabling growth and progress.
- This individual will flex across Advertising, Social and Experiential workstreams and play a key role in developing and executing best-in-marketing with a focus on the Cards business and the Bank/AAdvantage portfolio.
Key Responsibilities
- Collaborate with internal teams to support business objectives and execute campaigns in advertising, social, and experiential channels.
- Support the development and implementation of advertising and social media campaigns, including support for insights and research, contributing to brief development, and creative execution.
- Assist in the development, trafficking and tracking of creative assets across channels
- Work closely with agency partners and vendors to manage timelines and ensure output aligns to Bank’s brand guidelines and stakeholder feedback
- Help ensure consistency across all touchpoints, including out of home, social and experiential formats to create a cohesive consumer experience
- Support research to understand consumer sentiment, positioning strategy, and campaign effectiveness.
- Prepare updates and materials for internal meetings with key partners, develop presentations for senior leadership, and track performance to inform optimization strategies.
- Support the planning and execution of experiential activations, including event coordination and onsite support
- Other job-related duties may be assigned as required
Qualifications
- 3-5 years of experience in advertising, marketing, or brand strategy, with exposure to digital, social or experiential marketing.
- Familiarity with creative development processes, including briefing, asset production and trafficking.
- Strong communication and organizational skills with the ability to manage multiple projects and meet deadlines.
- Experience working with agencies or vendors is a plus.
- Effective & collaborative team player with proven ability to manage multiple projects simultaneously
- Organized, thoughtful, analytical and detailed oriented
- Passion for creativity, marketing and delivering exceptional experiences.
- Bachelor’s degree in marketing advertising, communications, or a related field preferred, or equivalent work experience.
Salary : $55 - $58
