What are the responsibilities and job description for the Assistant Director, Annual Giving Direct Marketing position at College of Charleston?
Posting Details
POSTING INFORMATION
| Internal Title | Assistant Director, Annual Giving Direct Marketing |
|---|---|
| Position Type | Classified |
| Faculty / Non-Faculty / Administration | Non-Faculty |
| Pay Band | 6 |
| Level | 2 |
| Department | Institutional Advancement |
| Job Purpose | The Assistant Director, Annual Giving Direct Marketing, oversees direct mail, email, web, and social media outreach for soliciting and stewarding the College's alumni, students, parents, faculty/staff, and friends for annual gifts up to $5,000 to support the major gift pipeline. The position also acts as project coordinator for the annual giving team and keeps the annual giving calendar updated. Collaborates closely with the Senior Director, Annual Giving, and annual giving team to develop the annual goals, strategy, and calendar for college-wide annual giving solicitations and stewardship. The Assistant Director develops and executes marketing plans and messaging for direct mail and digital communications for all campaigns. |
| Minimum Requirements | Bachelor's degree and at least three years proven direct mail and fundraising experience required. Working experience in higher education is preferred. Candidates with an equivalent combination of experience and/or education are encouraged to apply. |
| Required Knowledge, Skills and Abilities | Must be self-motivated, well-organized, detail-oriented, and possess effective written and oral communication skills. Must demonstrate an understanding of sophisticated fundraising and marketing techniques, volunteer management, donor relations, and stewardship. Should have the ability to forge strong working relationships with others and a capacity for engaging confidence and trust among prospects and donors. Willingness and ability to work both independently and as a part of a team. Computer literacy with Word, Excel, and Raisers' Edge or a similar CRM system and project management software required. |
| Additional Comments Regarding Position | Must be able to work flexible hours including some evenings and weekends. Some travel is required. |
| Special Instructions to Applicants | Please complete the application to include all current and previous work history and education. A resume will not be accepted nor reviewed to determine if an applicant has met the qualifications for the position. *Salary is commensurate with education/experience which exceeds the minimum requirements. Offers of employment are contingent upon a successful background check. All applications must be submitted online https://jobs.cofc.edu. |
| Salary | *$48,988 -$55,000 |
| Posting Date | 01/23/2025 |
| Closing Date | 02/17/2025 |
| Benefits |
|
| Open Until Filled | No |
| Posting Number | 2025011 |
| EEO Statement | The College of Charleston is an equal opportunity employer and does not discriminate against any individual or group on the basis of sex, gender (including gender identity and/or expression), pregnancy, race, religion, color, national origin, age, disability, military or veteran status, sexual orientation, genetic information, and other classifications protected by applicable federal, state, and local laws. For more information, please visit eop.cofc.edu. |
| Quicklink for Posting | https://jobs.cofc.edu/postings/16343 |
Job Duties
Supplemental Questions
Job Duties
| Activity | Develops, coordinates, and implements solicitation and communications calendars for campus-wide Annual Giving projects. Drafts messages and manages direct mail design, production, and distribution. Works with other team members and edits all solicitations being sent from the annual giving office. Coordinates campaign message promotion with website, email, and social media outreach to alumni, students, parents, faculty, and staff. Develops stewardship calendar to recognize and retain annual donors and increase both the number of donors and the average donation amount year-over-year. |
|---|---|
| Essential or Marginal | Essential |
| Percent of Time | 50 |
| Activity | Utilize project management software a to help ensure annual giving deadlines are being met. Analyzes program and campaign results, interprets giving trends, reports progress, and provides leadership in revising and enhancing programs where necessary to achieve fundraising goals. Regularly meets with colleagues and campus partners to review goals and strategies for solicitation and communications. |
|---|---|
| Essential or Marginal | Essential |
| Percent of Time | 30 |
| Activity | Assists with planning and execution of CofC Day each year. Coordinates with Alumni Affairs and IA colleagues, President's Office, Academic Affairs, Athletics, Student Affairs, and Admissions to ensure campus-wide awareness and leverage participation. Collaborates with Alumni Engagement team to coordinate regional celebrations. Coordinates with the Associate Director and Assistant Director, Student and Young Alumni Giving, to develop plans for school, unit, and student engagement, solicitation, and stewardship to build a culture of philanthropy for the College. |
|---|---|
| Essential or Marginal | Essential |
| Percent of Time | 20 |
Required fields are indicated with an asterisk (*).
- *
How did you hear about this employment opportunity?
- Chronicle of Higher Education
- CofC - Alumni Career Services
- College of Charleston Website
- Diverse: Issues in Higher Education
- Glassdoor
- Handshake
- HigherEdJobs
- Indeed.com
- Internal Job Posting
- jbcjobs (Joint Base Charleston Military & Family Readiness)
- Job Fair
- Monster.com
- Personal Referral
- Post and Courier
- Public Job Posting
- SC Government Website (Neogov)
- SC Works (SC Department of Employment and Workforce)
- Word of mouth
- Other
- LGBT.net
- The Society for College and University Planning
- DiversityJobs.com (Circa)
Required Documents
- Resume
- Cover Letter / Letter of Application
- Writing Sample
- Other Document
- Other Document 2
- Other Document 3
- Form DD 214
Salary : $5,000
