What are the responsibilities and job description for the Marketing Analyst position at College of Lake County?
Position Title:
Marketing AnalystDepartment:
Marketing DepartmentPosition Type:
StaffJob Family:
SpecialistJob Summary:
The Marketing Analyst researches, plans and implements traditional and digital marketing strategies and tactics to position the College of Lake County brand, grow enrollment, increase retention of students and/or promote College events, programs and services. The Analyst is responsible for implementing, tracking, organizing and reporting on website and marketing campaigns using tools such as Google Analytics, Google Ads and Google Looker (Data) Studio. The position reports to the Marketing Manager.Why choose the College of Lake County for your next opportunity?
The College of Lake County (CLC) offers a competitive salary, excellent benefits that includes Blue Cross Blue Shield of Illinois health, Delta Dental and Superior Vision insurance plans, tuition support for employees and qualified family members, three retirement plans, disability, group and supplemental life insurance, health and dependent care flexible spending account plans, a compressed work week in the summer (Closed Fridays!!), generous vacation, sick and personal time off and 14 paid holidays each year. Some benefits will not be available for part-time employees (ex: health insurance).
CLC is a comprehensive community college located in northeastern Illinois committed to being an innovative educational institution providing life-changing paths for our students by offering exceptional learning experiences. CLC achieved a milestone in 2023 with its designation as a Leader College. This national recognition awarded by the Achieving the Dream Network is the result of improved student outcomes through the CLC’s relentless commitment to transformational change and the implementation of innovative practices within the student success model over the past few years.
CLC aspires to be a place where every student succeeds, every employee thrives, so that every business achieves and every community grows. Our mission is to be innovative and value-driven in supporting student success through developing and encouraging employees of all backgrounds on their journey toward achieving personal and professional growth.
Posting Date:
01/21/2025Expected Start Date:
02/24/2025Compensation Grade:
B32Full-Time/Part-Time:
Full timeLocation:
Grayslake CampusTotal Hours Per Week:
40Job Description:
Analysis, Reporting and Collaboration (85%)
1. Works effectively as part of a multi-disciplinary Marketing team to communicate, coordinate and integrate Public Relations strategic communications, and applies best-in-class practices to all efforts.
2. Prepares regular analytical reports with analysis, performance, takeaways and recommendations pertaining to campaigns, monthly performance click-through-rates, ad performance compared to others, and website traffic.
3. Creates analytics reports using Google Looker (Data) Studio.
4. Uses Google Tag Manager to create tracking elements for analytics purposes.
5. Manages Google search, display and remarketing ad budgets in excess of $10,000.
6. Recommends key ad words and monitors campaigns on daily basis, adjusting parameters on an as-needed basis, working with department director, manager and outside vendor(s).
7. Researches and analyzes demographic and psychodemographic characteristics of district as they relate to specific market(s) or service line(s).
8. Anticipates educational or business unit (enrollment, segmented market, performing arts, etc.) trends, match data with community needs and College priorities.
9. Integrates, tests, tracks and evaluates effectiveness of emerging channels/communication tools where appropriate. These may include QR codes, SMS, search, SEO, etc.
10. Collaborates with various College Departments, especially with IEPR and Enrollment Services, and begins the complex analysis of cross-referencing Marketing tactics with website traffic and ultimately, most importantly, enrollment data.
11. Consults with internal clients, assists in the clarification of measurable communication goals and/or events and leads/manages planning process and strategy execution.
12. Acts as a technical liaison between Admissions and Recruitment and various software vendors regarding tools needed to support recruitment and students including but not limited to – virtual campus tours and prospective student chat, event registration and program information sessions.
13. Works with internal staff or external vendors to define and secure/purchase databases. Maintains and/or develops subscriber, inquiry or lead databases as necessary.
14. Delivers and executes projects under tight timeframes and on budget.
15. Tracks and reports all applicable media via analytics system.
16. Advocate for accessibility across all digital channels
17. Researches and tests emerging communication and media channels.
18. Manages, mentors and trains student worker or third party vendors.
Other Duties (15%)
Assists with special projects and events upon request.
Required Qualifications
Bachelor’s degree.
Minimum of two (2) years related work experience (which can include marketing jobs while in college or university).
Attention to detail, excellent writing and editing skills and ability to identify critical information.
Ability to explain data in lay person’s terms.
Must know Google Analytics, Google Ads, Google Looker (Data) Studio, Google Tag Manager, Visio, Excel and how to create tracking urls using UTM parameters.
Ability to sit continuously. Ability to interact with public (internal/external) frequently.
Ability to work effectively and constructively with persons of diverse cultures, language groups, and abilities; demonstrate sensitivity to and ability to work with the diverse academic, socioeconomic, cultural and ethnic backgrounds of community college students, faculty, and staff, including those with disabilities; establish and maintain effective working relationships with those contacted in the course of work.
Desired Qualifications
Tenacity; customer-service focus; budget management; proofreading.
Experience in designing and developing web sites.
Working knowledge of HTML, CSS, Dreamweaver.
Bilingual Spanish and English.
Hiring Range
$53,700 - $56,350 (Commensurate with experience and education)
EEO Statement
College of Lake County is an Equal Opportunity Employer with a policy of non-discrimination. Qualified applicants are considered without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age (40 or older), disability and genetic information (including family medical history).
Salary : $53,700 - $56,350
