What are the responsibilities and job description for the Business Development & Content Strategy Manager position at Colliers International?
Who you are :
As the Regional Business Development & Content Strategy Manager you will be responsible for content development, project ownership and leading the marketing team's effort in the following key areas : pitches and presentations, property marketing, and communications and positioning, with a key focus on business development strategies and broker / client relations.
You are a strong leader, confident communicator, experienced public speaker / presenter, extremely organized and well-prepared, and strategic thinker with a keen eye for detail to work collaboratively with a variety of personalities under multiple competing deadlines. You possess exceptional writing, project management, organizational and technical skills needed to support marketing plans and designs.
What you bring :
Bachelor's degree in related field required.
A minimum of 7 years' experience in a marketing role.
Experience in a supervisory / leadership role.
Strong public speaking and presentation skills required.
Proficient Microsoft applications experience (Excel, Word).
Some fluency in, or ability to quickly learn, Adobe Creative Suite (InDesign, Photoshop, Illustrator, Acrobat).
Capacity to write and generate content with strong editing and proofreading skills with an emphasis on business writing and an ability to articulate client value.
Ability to work as a team player.
Ability to shift priorities and deliver projects on a timely basis, well organized, excellent time management skills and ability to interface with local level executives.
A strong work ethic, the strength to thrive in a dynamic and demanding work environment, and an ability to meet critical deadlines.
Bonus skills and experience :
Commercial Real Estate Experience
What success looks like :
You will partner with regional marketing lead and serve as marketing liaison between regional marketing, national marketing, Operations Manager for business development, content strategy and workflow improvement.
You will provide guidance and advice to the marketing (graphics team) / client services staff and work with researchers and broker teams on pitches and proposal presentation materials.
You will actively participate in client engagement strategy development and help local resources execute best practice in engagement activities such as; messaging, events, external communications and segmenting target audience
You will develop proposal content, presentation content, and Request for Proposal responses, presentation, and other interactive marketing and pitch materials and programs for new business development pursuits. and other interactive marketing and pitch materials and programs.
You will plan, write and edit content; ensures it is clear, compelling, and properly distributed across web, mobile and social platforms; and adheres to a consistent brand philosophy.
You will act as editor in chief for significant projects, quarterly reports & new templates; ensure brand compliance as outlined by global and national marketing directives.
You will develop and write key sections for marketing strategy, market overview, team bios, website content, and company information.
You will assist in the execution for high value property campaigns and detailed budget across multiple platforms, defining metrics and reporting.
You will collect competitive marketing information (styles, platforms, technologies competitors use) from various sources (samples of BOV's, pitches, websites, social media, open house venues / ideas, etc.) and continually looks for, suggests, and implements new and improved / creative ways to help brokers offer the highest quality marketing materials and technologies to the industry.
You will oversee external communications and promotion with the media through press releases, advertisements, and other means.
You will provide mentorship, structured assistance, instruction, and inspiration and defines responsibilities, direction and goals within the business development and content team.
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