What are the responsibilities and job description for the Advertising Manager - Virginia position at Colonial Downs & Rosie's Gaming Emporium?
ABOUT COLONIAL DOWNS GROUP
Colonial Downs Group (CDG) is owned and operated by Churchill Downs Incorporated and consists of several different brands across Virginia: Rosie’s Gaming Emporium, Colonial Downs Racetrack, Roseshire Gaming, and The Rose Gaming Resort. CDG is an inclusive and fun place to work. We celebrate unique approaches and points of view. We believe diversity is a mindset that drives excellence. We’re always learning, evolving, and growing. We innovate through mutual respect of ideas and collaboration. This allows us to build a common language that inspires our team members and propels us toward the achievement of our vision.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Develop and oversee advertising strategies across digital, social, and traditional channels, ensuring alignment with brand standards and business objectives
- Collaborates with internal teams, external vendors and agencies in the development and production of advertising, promotional, and collateral campaigns
- Protects the integrity of the brand, company name, logo and other trademarks by reviewing, approving, and ensuring the accuracy of all collateral assets
- Assists Director of Marketing with the creative and communication of entertainment, events, promotions, rewards and direct mail; including, but not limited to, email, social, TV, Radio, print, outdoor, web, and paid digital
- Participates in the review and approval process of all Marketing material by copywriting, editing, and proofreading for content (i.e., spelling and grammar) and correct images
- Develops strategic marketing initiatives and sponsorship recommendation, reporting and analyzing their success as assigned
- Track, log, and coordinate with finance department for budget management and vendor billing regarding advertising and promotions
- Analyze advertising efforts through key metrics, providing actionable insights and recommendations to improve ROI
- Understand media plans and financial reports
- Coordinates on-site filming and photography for advertising needs
- Provides current information on all property events, promotions and marketing offers for up-selling and cross-selling opportunities to all Team Members
- Performs other duties as assigned
REQUIRED SKILLS AND ABILITIES
- Proven experience managing integrated advertising campaigns (paid, earned, and social).
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Exceptional communication skills, both written and verbal.
- Proficiency with creative tools and platforms (e.g., Adobe Creative Suite, social media tools).
- Strong organizational skills and ability to manage multiple projects in a deadline-driven environment.
EDUCATION AND EXPERIENCE
- Bachelor’s degree in Marketing, Advertising, Communications or related fields
- 3 years of experience in marketing, advertising, or related field
- Experience in gaming, hospitality, or entertainment industries is a plus
- Must obtain valid Virginia Racing Commission License
- Valid Driver’s License
PHYSICAL REQUIREMENTS & WORKING CONDITIONS
- While performing the duties of this job, the Team Member is frequently required to sit or stand; walk; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and talk or hear.
- The Team Member may be required to lift and/or move up to 50 pounds.
- The Team Member may be required to work in outside weather conditions.
- The Team Member may be required to work long hours, including nights, weekends, and holidays.
- The noise level in the work environment is usually moderate to loud.
- The Team Member may be exposed to smoke when on the floor of the gaming room.
The physical demands described here are representative of those that must be met by a Team Member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Colonial Downs Group is an equal opportunity employer committed to diversity and inclusion. We encourage qualified individuals from all backgrounds to apply. If you are passionate about marketing and thrive in a fast-paced environment, we want to hear from you!
#colonialdowns
