What are the responsibilities and job description for the Senior Marketing Manager - Ostomy position at Coloplast?
Senior Marketing Manager - Ostomy
Location : Minneapolis, MN, US
Job Family : Marketing
Country / Region : United States
The Sr. Marketing Manager - Ostomy Barriers & Pouches position leads short & long-term strategic marketing responsibility for the Barriers & Pouches product line within Ostomy Care. The Sr. Marketing Manager works closely with the broader Ostomy Care marketing team and across the organization to implement marketing plans, develop and deploy programs, and manage specific projects in support of brand management.
Major Areas of Accountability :
- Conduct regular product portfolio analysis and makes recommendations on strategic and tactical plans to align with shifts / trends in the Ostomy market.
- Create and implement marketing programs and sales tools and initiatives targeted at key customers to deliver on the US Barriers & Pouches growth plan.
- Launch new products within the line.
- Maintain a solid understanding of the market by monitoring the competitive market, customer insights, pricing, and reimbursement information, identifying trends or changes that will impact business, and recommending actions and contingency plans to maximize opportunities for Coloplast products.
- Collaborate with Medical Affairs to create and implement clinical evidence, supporting evidence-based selling efforts.
- Develop product promotional materials to support product launches, campaigns, product education, and product commercialization materials, including packaging and labeling.
- Champion product commercialization activities across many business functional areas, including Executive Management, Field Sales, Global Marketing, Consumer Marketing and Sales, National Accounts, Supply Chain, Legal and Regulatory Affairs, Finance, and Research & Development.
- Manage portfolio and SKU rationalization for Ostomy business area.
- Proactively manage downstream product needs including product questions, request for proposal (RFPs) and hands-on support of US marketing strategies.
- Collaborate on creating sales training and materials to achieve sales growth.
- Ensure all programs are aligned with Coloplast's vision, business objectives, and corporate brand.
Essential Qualifications :
Required Knowledge, Skills and Abilities :
Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs. Employing about 16,000 people and with products available in more than 143 countries, we are one of the world’s leading medical device companies. We are constantly growing our business and always looking for new ways to move forward - we explore, learn and look for new ways of doing things.
Visit us on Coloplast.com .
Coloplast is committed to a policy of Equal Employment Opportunity (EEO) which means we employ and promote individuals based on their merits, regardless of race, color, religion, sex, national origin, age, disability, veteran status, pregnancy, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status, status with regards to public assistance or any other protected classification.
57965
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Nearest Major Market : Minneapolis
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