Content Specialist Job at Colorado In Motion in Louisville

Overview

Content Specialist plays a key role in Confluent Health’s Marketing and Communications Team, overseeing content strategy, writing and development, and tactical execution across multiple audiences, including patient education pieces for Confluent Health’s 50 partner brands, external B2B audiences, physical therapy talent attraction, internal employees, and more. This role manages content across multiple channels—social media, blogs, website, PR, video, podcasting, e-newsletters, and more—ensuring consistency, engagement, and alignment with Confluent Health’s brand voice and messaging.

The ideal candidate has 3-5 years of experience in content strategy, copywriting, proofing, and digital marketing, with expertise in healthcare marketing, B2B and B2C communications, and talent brand marketing . This person must thrive in a fast-paced, collaborative, and highly creative environment while effectively managing multiple projects and priorities.

Responsibilities

Content Strategy & Development

• Develop and execute a multi-channel content strategy that serves Confluent Health’s key audiences (patients, B2B, talent, and employees).
• Create compelling written content for various platforms, including blogs, landing page copy, email campaigns, internal communications, talent marketing assets, print collaterals, and social media .
• Partner with internal stakeholders and creative teams to produce engaging visual and multimedia content (e.g., videos, podcasts, infographics).
• Oversee implementation and asset development of the content calendar , ensuring alignment across all channels and brand consistency.
• Supports the development of press releases, thought leadership pieces, award submissions, and external PR content to support Confluent Health’s public relations efforts.

Social Media & Digital Content Management

Communication Audiences

Project Management & Collaboration

Qualifications

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