What are the responsibilities and job description for the VP, Sales position at ColourPop?

Job Description

ColourPop was born, raised and made with love in the City of Angels. Founded in 2014 by Seed Beauty®, and redefining luxury beauty by creating amazing products at affordable prices. The Vice President, Sales is responsible for the strategic and day-to-day management of our key strategic partners including Target AND Ulta. To manage these accounts most effectively, you will be required to perform deep analysis evaluating POS, P&L review, P&L modeling against potential scenarios, and cost analysis to identify sales growth as well as margin saving opportunities, and overall deep knowledge on monthly tracking of actuals vs forecast. You will collaborate closely with cross functional partners to develop strategic plans and implement for sales growth.

Responsibilities :

This candidate is an analytical and strategic thinker who is passionate about the category, business, and forges strong relationships with retail partners. It is also crucial that this person has a strong understanding and experience specifically with Target AND Ulta.

Wholly own the relationship with the accounts.
Maintain excellent relationship with existing retailers, working to understand their goals, market conditions, challenges, competitive activities, and possible unique opportunities
Collaborate with the retailers to achieve revenue targets and drive sell thru
Develop account specific stock and sales plans to align with financial targets
Meet with the accounts to develop and implement precise sales and business plans
Monitor wholesale sales, inventory levels and retailer activity to maximize sales opportunities and brand image
Establishing annual joint business plans, driving alignment to the plan both internally and with retailer / s
Direct ownership of forecasting shipment and consumption patterns
Providing wholesale and POS forecasts, account reporting and other sales reports requested.
Management of trade funds to efficiently drive the business.
Management of weekly sales reporting and monthly and quarterly business reviews.
Ongoing analysis against business performance to drive incremental growth opportunities and visibility to the current state.
Strategic leadership of retailer engagements & meeting preparation with critical focus on line reviews.
Review terms, space, location, and special offers with retailers to satisfy corporate goals set with distributors
Revenue and sales budget responsibility including monthly reporting
Identify and present channel strategy of the brand in each US retailer.
Provide insight and advisement to Brand / Marketing team on ensure the correct promotional strategy is put into action.
Help set the strategy for new business opportunities

Qualifications :

7 years directly working with Target AND Ulta

National Account Management experience within Beauty / CPG brand

Proven record of fostering strong relationships and high value partnerships

Demonstrated knowledge of key retailer ways of working and ability to maximize sales based on brand and retailer white space opportunities

Experience developing and implementing strategies to sustain and grow revenue, increase market share and distribution in marketplace

Strong knowledge of Channel Strategy, Sku Rationalization, and Distribution planning

Ability to contribute to the preparation of annual budgets and Operating Plan, ensuring the effective fiscal management of all sales budgets

Ability to evaluate promo effectiveness and lift projections

Proven track record for successful retailer space negotiations resulting in growth and achieving sales KPI targets.

Business Development experience within the beauty industry

Pricing and analytics reporting experience required

Experience working with mass retail chains and delivering on marketing objectives.

Demonstrated experience working within a fast-paced environment.

Hybrid schedule in Sherman Oaks office

Travel to accounts as needed

The budget for this position is $250k annually DOE annual bonus. ColourPop also offers a competitive benefits package including vacation time, health benefits, 401k 100% match, paid holidays, product discounts and more.

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Salary : $250,000

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