What are the responsibilities and job description for the Home Health Marketing Liaison - Full Time - Salaried position at Comfort Hospice Care?
JOB SUMMARY
The Marketing Liaison interfaces with hospitals, skilled nursing homes, board and care homes and outpatient discharge planning services, and physician offices. Provides and acts as a community resource and public relations representative in facilitating safe quality healthcare in our communities.
To assist the Marketing Liaison Director to generate appropriate patient referrals / admissions by establishing and maintaining professional relationships with all referral sources.
DUTIES & RESPONSIBILITIES
- Generate business by creating new and maintaining existing relationships with physicians and other medical professionals, community and senior organizations, hospitals, appropriate special interest groups, discharge planners, nursing home professionals, assisted living facilities, and other potential referral sources.
- Contacts prepares and conducts sales and educational presentations for physicians, businesses and local community groups regarding home care services and benefits.
- Assists the Director of Business Development in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department. Monitors allocation of resources according to budgetary limitations.
- Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
- Exceed client and internal expectations by providing daily communication and creative solutions to problems and bringing a positive attitude.
- Establishes and maintains positive working relationships with current and potential referral and payer sources.
- Documents all physician office visits, referral source visits, follow up, phone calls and gifts. A minimum of 50 documented quality interactions per week.
- Ensures all communications, messaging and branding is aligned with the Comfort Home Health culture.
- Builds and monitors community, customer, and payer and patient perceptions of Comfort Home Health as a high-quality provider of services.
- Strategic planning including identifying opportunities for additional or improved services to address customer needs.
- Maintains comprehensive working knowledge of Home Health and Palliative Care and Hospice markets including government agencies, major payer groups, key referral sources, and competitor's market positioning.
- Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
- Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by Cornerstone Healthcare, Inc.
- Monitors and reports cost effectiveness of marketing efforts.
The above statements are only meant to be a representative summary of the major duties and responsibilities performed by the employee of this job. The employee may be requested to perform job-related tasks other than those stated in this description.
JOB REQUIREMENTS (Education, Experience, Knowledge, Skills & Abilities)
WORKING ENVIRONMENT (there is possible exposure to all of the items listed below) :
PHYSICAL REQUIREMENTS
The following Activities are based on a normal day's work. Employees should be able to perform the essential functions of their position.
Classification Maximum This Job Occasional Frequent
Sedentary 10 lbs Yes N / A N / A
Light 25 lbs Yes N / A 10 lbs
Medium 50 lbs N / A 25 lbs 10 lbs
Heavy 100 lbs N / A 50 lbs 20 lbs
Very Heavy >
100 lbs N / A N / A N / A
Physical Activities :
Frequent Occasional Limited
50% of day 20-50% of day up to 20% day
Walking | Sitting l Twisting / Turning from Waist
Bending l Standing l
Repetitive l Working w / Hands l
Movements |
typing / ten-key use)
Requests for any physical activity accommodations will be considered on an individual basis.
The above statements are only meant to be a representative summary of the major duties and responsibilities performed by the employee of this job. The employee may be requested to perform job-related tasks other than those stated in this description.
The employer for this position is stated in the job posting. The Pennant Group, Inc. is a holding company of independent operating subsidiaries that provide healthcare services through home health and hospice agencies and senior living communities located throughout the US. Each of these businesses is operated by a separate, independent operating subsidiary that has its own management, employees and assets. More information about The Pennant Group, Inc. is available at