Marketing Specialist

Job Summary
We are seeking a dynamic and creative Marketing Specialist to join our team. The ideal candidate will be responsible for developing and implementing effective marketing strategies that drive brand awareness and engagement. This role requires a blend of analytical skills and creative thinking to enhance our marketing efforts across various channels.

Duties

• Conduct thorough market research to identify trends, customer needs, and competitive landscape.
• Develop and execute print advertising campaigns that align with overall marketing objectives.
• Implement performance marketing strategies to optimize digital advertising efforts.
• Create compelling content for various platforms, including social media, blogs, and email newsletters.
• Utilize Adobe Creative Suite to design engaging marketing materials and graphics.
• Collaborate with the sales team to support advertising sales initiatives and promotional activities.
• Manage marketing automation tools to streamline campaigns and track performance metrics.
• Analyze campaign performance using analytics tools to measure effectiveness and ROI.
• Support e-commerce initiatives by developing targeted marketing strategies to increase online sales.

Experience

• Proven experience in marketing roles, with a strong understanding of both traditional and digital marketing techniques.
• Familiarity with content marketing strategies and best practices.
• Experience with advertising sales is a plus, along with knowledge of e-commerce platforms.
• Proficiency in using Adobe Creative Suite for design purposes is highly desirable.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication skills, both written and verbal, with a keen eye for detail.

If you are passionate about marketing and eager to contribute to a growing team, we encourage you to apply for this exciting opportunity.

Job Types: Full-time, Part-time

Benefits:

• Flexible schedule

Schedule:

• Day shift
• No weekends

Ability to Commute:

• Daphne, AL 36526 (Preferred)

Ability to Relocate:

• Daphne, AL 36526: Relocate before starting work (Preferred)

Work Location: In person