What are the responsibilities and job description for the Common Room is hiring: Growth & Partner Marketing Manager, Enterprise in Los Ang position at Common Room?
About us
Common Room is the customer intelligence platform that captures every buying signal, giving companies superpowers with AI enrichment and automation to reach the right person with the right context at the right time.
Despite an explosion of buyer signals, companies are left struggling with siloed point solution vendors, bloated tech stacks, and unactionable "intent" data. Common Room brings together all the buying signals you care about in one place so you can track the entire customer journey, match signals to real people and accounts, take action and automate.
We've raised over $50 million from top-tier investors including Greylock, Index, and Madrona to build the world's first customer intelligence platform for modern B2B companies. And we're backed by 25 operators from the fastest-growing companies in the world such as Figma, Stripe, Airtable, Slack, Notion, Loom, and more.
You Common Room? You'd be joining a team that revels in asking hard questions, collaborating gladly, and making decisions quickly-a team that values simplicity, passion, trust, each other, and our customers above all.
So hello! Please, knock on our door. We'd love to meet you.
Why we need you :
We're looking for a driven, entrepreneurial Growth & Partner Marketing Manager to join our team of Marketers to help us build out our Enterprise pipeline generation engine (companies with 500 employees).
We're leading out in the creation of one of the fastest-growing categories in GTM tech, winning the hearts and minds of GTM operators each day. We count ourselves lucky to serve forward-thinking brands in SaaS (Atlassian, Notion, Zapier, and more) and are now in the exciting position of being pulled up-market.
We have exciting (and ambitious) pipe-gen and revenue goals for this upcoming year and our success in the Enterprise segment will play a critical role in helping us achieve our vision.
As our Growth & Partner Marketing Manager, focused on our Enterprise segment, you'll be relied upon to execute against our current Enterprise pipe-gen theses, while also identifying, and experimenting with new ways to generate pipeline in the Enterprise. You'll collaborate closely with the Sales Development and Sales teams as you do so.
We believe the incremental Enterprise pipeline growth we need to unlock will come from making informed bets across a variety of channels and tactics. A few of the key levers we'd expect to be responsible for a sizable share of the incremental pipeline growth include :
- Live events : face time and building strong brand associations with two primary groups within the enterprise is critical-1) Sales and revenue leaders, 2) Revenue / Sales operations leads.
- Strategic partnerships & co-marketing :
Ecosystem / Influencer : The GTM tooling market is extremely noisy and there's a relatively low degree of trust-customers have been burned too many times in the revenue technology space. By identifying and working with ecosystem and influencer partners (think SDRLeaders community or Pavillion) that have already built up a high degree of trust with revenue leaders working at companies within our Enterprise target account list, we'll put ourselves in a good position to break through the noise.
Events, and competitions focused on end-user or team lead personas within Enterprise orgs.
While we believe that a sizable portion of inbound Enterprise pipeline growth will be concentrated in the above areas / tactics, there are likely other areas that will contribute to creating an Enterprise engine that consistently delivers on our targets (e.g.; 1 : 1 ABM programs, Direct mail, hyper-targeted email programs, etc.). You will be tasked with identifying other means of generating Enterprise pipeline, testing your hypotheses in these new areas, and leaning into the experiments that work.
How you'll contribute :
Core investment areas :
Events : Partner with our Marketing Programs manager to plan, recruit and execute against a set of events that are designed to generate Enterprise pipeline.
Continuous experimentation :
Data-informed thesis building : Use quantitative, and qualitative methods to add to our overarching thesis on what we need to do to hit our Enterprise pipeline goals.
You will enjoy being a member of the team if you :
Requirements (and bonus points) :
Must have :
Relevant experience driving demand and / or partnerships for a revenue technology (SaaS) company.
Bonus points :
Strong experience with one or several of the following :
Running partner and / or co-marketing programs
Our values :
Our benefits :
Our investment in caring for our employees and their families is a key part of our values and culture at Common Room :
Common Room provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Salary : $50,000
