Social Media Marketing Specialist

Position Summary: Community Care Plan, the health plan with a heart, is a hospital-owned Provider Service Network for members enrolled in Medicaid, Florida Healthy Kids, sponsored programs, and self-insured employee health plans. At Community Care Plan (“CCP”), we strive every day to promote healthier communities and be the driving force to ensure that every community has access to high quality affordable healthcare.

The Social Media Marketing Specialist is a professional dedicated to advancing CCP’s mission by increasing the visibility and engagement of omni-channel social media. By creating meaningful content and monitoring results, this position will support the Marketing Manager in ensuring marketing strategies and tactics are successfully implemented.

Essential Duties and Responsibilities:

• Develops, curates, and publishes engaging social media content (including TikTok, LinkedIn, Instagram, and Facebook) aligned with Community Care Plan brand voice, marketing strategies, and the social media calendar.
• Monitors, responds to and manages user-generated comments and messages to foster engagement and community growth.
• Maintains and optimizes social media content schedules to ensure timely and strategic posting.
• Analyzes and tracks key performance metrics (KPIs) and industry trends to refine content strategies and improve audience reach and engagement.
• Occasionally assists marketing initiatives by developing, editing, and distributing external communications (including press releases, blog posts, and corporate announcements), tracking project progress, and preparing files for client review.

This job description in no way states or implies that these are the only duties performed by the employee occupying this position. Employees will be required to perform any other job-related duties assigned by their supervisor or management.

Skills and Abilities:

• Understanding of social media platforms, including Facebook, Instagram, YouTube, TikTok, and LinkedIn, with the ability to develop and execute targeted, multi-platform campaigns.
• Proficiency in digital marketing, including audience targeting and engagement strategies.
• Proficiency in content design, copywriting, video production, and brand storytelling.
• Hands-on experience with design and marketing tools, including Canva, CapCut, Adobe Creative Suite, and Microsoft Office, with the ability to create high-quality, brand-aligned content.
• Exceptional organizational and time management skills, with a proven ability to juggle multiple projects, prioritize effectively, and meet deadlines in a fast-paced environment.
• Outstanding collaboration and relationship-building skills, fostering strong partnerships with internal teams and external stakeholders.
• Meticulous attention to detail, ensuring accuracy and consistency across all content.
• Excellent presentation skills, with the ability to communicate ideas clearly and persuasively.
• Professionalism, adaptability, and a proactive mindset, thriving in independent and team environments.
• Positive, customer-focused attitude, strong ability to multitask and solve problems efficiently.

Work Schedule:

As a continued effort to provide a safe and productive work environment, Community Care Plan is currently following a hybrid work schedule. Staff are able to work from home 3 days a week and will report to the office 2 days a week. *****The company reserves the right to change the work schedules based on the company needs.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit, use hands, reach with hands and arms, and talk or hear. The employee is frequently required to stand, walk, and sit. The employee is occasionally required to stoop, kneel, crouch or crawl. The employee may occasionally lift and/or move up to 15 pounds.

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of the job. The environment includes work inside/outside the office, travel to other offices, as well as domestic, travel. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.

We are an equal opportunity employer who recruits, employs, trains, compensates and promotes regardless of age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status, and other characteristics that make our employees unique. We are committed to fostering, cultivating, and preserving a culture of diversity, equity and inclusion.

Qualifications

• Bachelor's degree in communications, marketing, or related field
• 3–5 years of experience in social media marketing, preferably in healthcare, wellness, parenting, or industries targeting women/mothers (ages 18–44).
• Strong knowledge of digital and social media marketing, including platform-specific best practices, content strategy, and audience engagement.
• Proven experience in building and nurturing social media communities through content creation, engagement strategies, and brand storytelling.
• Exceptional communication and presentation skills, with a strong emphasis on writing, active listening, and the ability to distill complex information into clear, concise messaging.
• Professionalism, confidence, and adaptability in a fast-paced, collaborative environment.