What are the responsibilities and job description for the Digital Marketing Specialist position at Community Choice Credit Union?
Job Description
Job Description
Purpose & Core Values
The primary purpose of any position is to assist Community Choice Credit Union to live out our purpose : we believe in helping our neighbors achieve the life they desire. A key component of this purpose is to provide outstanding service to both internal and external members by living our core values.
Position Summary
The Digital Marketing Specialist is the host of our online brand, creating a welcoming and engaging experience in our social media communities and our highly trafficked website. This role is responsible for creating content for our large and attentive audience. We are seeking a kind and conversational voice skilled in writing with both wit and clarity to continue growing our strong following that includes a website with hundreds of thousands of visits per month, a Google ranking over 4.8 stars with thousands of reviews, and a social community of thousands of followers.
Core Competencies
- Core Values :
Committed : We are committed to serving Michigan guided by the principles that underlie the credit union movement of service, integrity, and respect for every human being.
Position Competencies
Attention to Detail
Follows detailed procedures; ensures accuracy in documentation and details; concentrates on routine work details; is organized and maintains a system of records.
Creativity
Applies creativity and originality in the work setting, when appropriate. Suggests or applies new ways of addressing ongoing work issues and challenges. Sees possibilities that others have not yet seen, or combines ideas and approaches suggested by others in a unique manner that results in breakthroughs and improvements. Understands when to be creative and when to stick with what exists now.
Delivers High Quality Work
Has established a track record of producing work that is highly accurate, demonstrates attention to detail and reflects well on the organization. Is personally committed to high quality work and encourages others to have similar standards.
Role Mastery of Essential Duties : Able to perform essential duties as outlined in job description. Contributes productivity and value within role. Is willing to learn and improve performance.
Essential Duties :
Job Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirement listed below are representative of the knowledge, skill, and / or ability necessary for this position.
Remote Work Eligibility
This position is fully eligible for a Hybrid Work Arrangement
Reasonable Accommodations
The physical and mental demands are representative of those that must be met by an employee to successfully perform the essential functions of their job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job requirements, physical demands and do so within our work environment.
Education
Bachelor’s degree in marketing, communications or related field preferred.
Experience
2-5 years experience administering social media platforms for a brand.
2-5 years of experience administering a website CMS (content management system).
2-5 years of content development experience, demonstrated in a professional portfolio.
Skills & Abilities
Strong written and oral communication skills. Demonstrated ability to maintain digital content with minimal typographical errors.
Ability to create original social media content with tools including HubSpot, Canva, the Adobe Creative Suite, etc.
Working knowledge of SEO techniques and understanding of Google Analytics.
Strong interest in personal finance and knowledge of financial concepts. Experience in financial services helpful, but not required.
Mental Demands
The team member must be able to read and interpret documents or instruments, understand and / or follow complex written and oral instructions, make decisions, recall multiple policies or procedures, resolve problems or unique circumstances in a timely and efficient manner, be able to express oneself clearly and / or concisely, perform mathematical functions, and handle multiple, concurrent tasks.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this Job, the employee is regularly required to talk or hear. The employee is frequently required to sit and use hands to finger, handle, or feel. The employee is occasionally required to stand; walk; reach with hands and arms and stoop, kneel, crouch, or crawl. The employee must occasionally lift and / or move up to 25 pounds.
Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.
General Statement
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, skills, or working conditions.
