What are the responsibilities and job description for the Digital Marketing Specialist position at Coulson P.C.?
Job Title: Digital Marketing Specialist – Meta PPC Focus
Location: On-site/Hybrid- Detroit MI - Will Consider Remote for Exceptional Candidates
Employment Type: Full-Time
About Us:
Coulson P.C. is a rapidly growing law firm dedicated to representing real people when they're harmed by corporate or government entities. Said differently, we fight bullies.
We’re looking for a talented, ambitious Digital Marketing Specialist to join our team and deliver the fuel to our fire, with a special focus on Meta platforms.
Job Overview:
We are seeking a skilled Digital Marketing Specialist with expertise in Pay-Per-Click (PPC) advertising, particularly on Meta platforms (Facebook and Instagram). The ideal candidate will be a strategic thinker with hands-on experience in creating, optimizing, and scaling Meta ad campaigns to achieve measurable business outcomes. You’ll have a great deal of autonomy to run this program as you see fit, and an opportunity for true ownership of the results.
Key Responsibilities:
- Plan, execute, and manage PPC campaigns on Meta Ads Manager, including audience targeting, ad creative development, and budget allocation.
- Conduct keyword research, audience segmentation, and competitor analysis to optimize campaign performance.
- Monitor and analyze campaign metrics (e.g., CTR, CPA, ROAS) and provide actionable insights to improve results.
- Develop and/or source compelling ad copy, visuals, and landing pages tailored to Meta’s best practices.
- A/B test ad variations to refine targeting and messaging strategies.
- Stay up-to-date on Meta advertising trends, algorithm changes, and new features to maintain a competitive edge.
- Assist with broader digital marketing initiatives, including Google Ads, website updates, email marketing, or social media strategy, as needed.
- Work closely with ownership on strategic planning, performance reporting, and growth opportunities.
Qualifications:
- experience in digital marketing, with a specific focus on Meta PPC campaigns.
- Proven track record of managing successful Meta ad campaigns with strong ROI.
- Proficiency in Meta Ads Manager, Facebook Business Suite, and analytics tools (e.g., Google Analytics, Meta Pixel).
- Strong understanding of audience targeting, retargeting, and conversion tracking.
- Excellent analytical skills and comfort with data-driven decision-making.
- Creative mindset with an eye for effective ad design and messaging.
- Ability to work independently and collaboratively in a fast-paced environment.
- Experience with additional platforms like Google Ads or TikTok Ads is a plus.
What We Offer:
- Competitive salary and benefits package (health insurance, 401(k), paid time off).
- Firmwide and individual performance bonuses.
- Opportunity to join rapidly growing firm and grow a new department within it.
- Casual, supportive, and friendly environment. We compete with everyone else, not each other.
- Support for professional development opportunities.
- A chance to help real people while punishing corporate wrongdoers. We believe in doing well by doing good.
How to Apply:
Please submit your resume, and a brief cover letter. In your cover letter, tell us about a Meta campaign you’re proud of and the results you achieved. Alternatively, tell us what you've done to train or position yourself to be a PPC killer in the future.
Application Deadline: April 23, 2025