What are the responsibilities and job description for the Demand Generation Manager position at ComPsych Corporation?
About ComPsych
ComPsych® Corporation is the world’s largest provider of mental health services and GuidanceResources® for life. Fueled by a commitment to relentless innovation and a comprehensive approach to care, ComPsych provides services to more than 78,000 organizations and 163 million individuals across 200 countries. Under our GuidanceResources® brand, our personalized and fully integrated programs include behavioral health, absence management, and wellness journeys, which empower employees to lead healthier and more productive lives, while driving organizational excellence. Visit compsych.com to find out why 40% of the Fortune 500 choose ComPsych for their mental health needs.
Job Summary
We are looking for a Demand Generation Manager to define and execute a data-driven enterprise growth strategy, creating strategic omni-channel campaigns to fill our sales pipeline. You will be responsible for building a world-class demand generation engine, launching strategic campaigns, and ensuring that Marketing meaningfully contributes to revenue. Your key focus will be high level campaign lifecycle management, capturing and measuring high-intent leads, while ensuring efficient hand-offs with Sales. This role requires experience in driving both new logo as well as expansion growth efforts, with a particular focus on supporting enterprise deals with long sales cycles.
Primary Responsibilities
- Spearhead and build creative B2B campaigns to drive demand generation across digital, events, outbound, and thought leadership channels. Manage campaign and sequence lifecycle, optimizing as required to increase conversions. Own all performance metrics
- Ensure maximum ROI for sales and marketing including optimizing existing content marketing, email marketing, events, podcasts, webinars, sales enablement materials, video scripts and ads for lead gen
- Improve visibility of compsych.com in search results, review SEO strategy and build upon current SEO structure on an ongoing basis
- Build and execute an effective, integrated ABM strategy to increase customer acquisition and expansion within target markets
- Implement and optimize paid ads strategy across a variety of platforms and tools
- Own pre-sales marketing automation strategy and nurture opportunities until they turn into active buying cycles, re-engaging the right buyers at the right time
- Track and report on the entire marketing funnel including leads, MQLs, opportunities, and conversions
- Grow and maintain a deep understanding of audience segments and their needs via thorough campaign measurement and implementation
- Establish and consistently hit demand generation and campaign KPIs, while making recommendations for optimization
- Own the marketing operations roadmap, ensuring marketing technology is evaluated, selected, implemented and customized to meet the needs of the marketing and sales departments. Manage all digital tools related to tracking and lead gen including Google Analytics, 6sense, website, Google Search Console, paid ads and more
- Collaborate with Marketing, Sales leadership, Proposal, and CRM Admin to ensure alignment and goal support
Job Qualifications
- 8 years of enterprise B2B demand generation and marketing operations experience with a proven track record of consistently hitting growth targets
- Agency experience a plus
- Strong writing skills for sales audience and deep experience with sales sequences
- Proficient in SEO and solid understanding of content marketing
- Experience managing a team
- Demonstrated ability to use data to drive results and surface new opportunities
- Ability to establish and accomplish meaningful business and marketing metrics
- Expert knowledge of 6sense, Dynamics, plus other martech tools (e.g. Google Analytics, Outreach, etc.)
- Proven track record of success with paid ads across multiple channels including Google Ads, LinkedIn and others
Benefits and Perks
- Full benefits package, including Paid Time Off (PTO), medical, dental, vision, 401(k) with match, robust EAP, wellness program, and much more
- The pay range for this position is $80,000.00 - $90,000.00
EEO
ComPsych celebrates diversity and is an equal opportunity employer. All applicants will be considered for employment regardless of race, color, age, genetics, religion, gender, sexual orientation, gender identity, national origin, disability or protected veteran status and any other characteristic protected by federal, state or local laws. ComPsych Corporation maintains a drug free workplace.
Salary : $80,000 - $90,000
