Data Strategy Analyst

Job Summary :

We are seeking an experienced marketing technology professional to own the data strategy and data pipelines of our marketing automation platform. The ideal candidate has experience managing data across marketing technology platforms, specifically marketing automation, and has strong knowledge of the data required to bring email, push, and other digital channels to life.

In this role, you will be responsible for being the subject matter expert on the data coming in and out of Cordial, including product and customer data. You will be able to gauge feasibility on future email and push campaigns, troubleshoot data anomalies and breakages, and provide ongoing support for day-to-day platform data enhancements. You will mainly support our customer engagement and marketing automation platform, Cordial (Email and Push), but you would also have exposure to Tealium CDP.

Your responsibilities expand across global markets, with marketing, technology, and digital operations teams being your key customer. Being a subject matter expert on AnF’s data and its application in these channels is going to be critical to ensure you’re able to provide the necessary support for this platform.

This role reports into the Senior Manager, Marketing Technology Data Strategy.

Key Responsibilities :

• Be the subject matter expert on the data pipelines coming in and out of Cordial

• Ensure data requirements and strategies are executed properly and align with the broader vision of the overall marketing technology data strategy across new email / push programs

• Work with marketing and digital operations partners to proof email and push campaigns

• Partner with the Tealium CDP data platform owner to bring journey orchestration to life through email and push channels

• Work with technology teams to resolve data anomalies or launch new data features within Cordial

Required Qualifications :

• Deep understanding of the data required to run lifecycle marketing or customer journey orchestrations, preferably with a retail client

• Experience working with email and push automation platforms (Cordial, Iterable, Adobe Responsys, Braze, etc.)

• Working level knowledge of SQL

• Experience working with CDPs (Tealium, Segment, etc.) is a plus

• Experience in the customer / CRM / identity resolution space is a plus

• Robust collaboration skills, with demonstrated experience working cross-functionally

• Confident working in a fast-moving environment with a willingness to make quick decisions based on continuous prioritization and evolving needs

Requirements :

• Bachelor’s or Master’s degree or equivalent work experience

• 5 years in a data-focused marketing technology space, ideally in retail

• 3-5 years working directly with email / push platforms

• Working level knowledge of SQL required

Primary Skills :

• Data-focused marketing technology space

• SQL

• 3-5 years with email and push platforms (Cordial, Iterable, Adobe Responsys, Braze)

Education : Bachelors Degree