Product Marketing Lead

Product Marketing Lead

Location: New York, NY (Hybrid)

In this position, you'll be based in the New York office for a minimum of three days a week, with the flexibility to work from home for some of your working week. Find out more about our flexible work culture at computershare.com/flex.

We give you a world of potential

The Product team is seeking a dynamic and results-oriented Product Marketing Leader to lead on our strategic initiatives. You will be pivotal in championing and positioning Computershare's transformative vision of our new Issuer Client & Shareholder Experience.

A role you will love

As a Product Marketing Lead, you will collaborate with cross-functional teams including Product Management, Technology, Relationship Managers, Marketing & Sales, and Finance to ensure alignment with business objectives and market needs. By leveraging deep industry knowledge and market insights, you will lead initiatives to differentiate the company's Issuer and registry offerings, optimize go-to-market planning, and achieve predefined OKRs and targets. You will work closely with cross department teams from ideation to launch and beyond. This is an exciting opportunity to create product and marketing strategies that continue to establish Computershare as a stand alone leader in the industry.

Key Responsibilities

• Lead, build, and launch customer-driven positioning and messaging for our current and future products, features, and integrations that emphasizes Computershares unique position in the market
• Shape our approach to competition in the market by owning intelligence gathering, creating personas for the Registry market, and developing strategies for a regulated industry
• Ensure the product's unique value proposition is clearly defined and effectively communicated to target markets, differentiating it from competitors.
• Conduct deep market research to understand customer needs, behaviours, and segments using these insights to tailor marketing strategies and messaging.
• Develop and lead the implementation of comprehensive go-to-market plans that align with overall business goals and outcomes, ensuring timely and successful product launches.
• Work closely with product management to prioritize features that deliver the most value to customers, balancing innovation with practicality to enhance the product's market appeal.
• Regularly evaluate and adjust pricing strategies, and product packaging to align with market demands, maximize revenue, and maintain competitive positioning.
• Act as a liaison between product, relationship managers, sales, and marketing teams to ensure alignment on product strategy, messaging, and goals, fostering a cohesive approach to product development and marketing.
• Regularly update senior leadership on product marketing initiatives, performance metrics, and market insights, ensuring that key stakeholders are informed and supportive of strategic decisions and directions.
• Focus on nurturing a high-performing product marketing team by providing guidance, mentorship, and professional development opportunities to enhance skills and career growth.
• Serve as the voice of customer internally, advocating for Clients needs in product planning and development.
• Monitor product performance in the market, gather customer feedback and provide insights for product improvements.
• Collaborate with product team to define and create market ready enablement materials for both internal and external users of our products.

What will you bring to the role?

• 6-10 years of work experience in B2B product marketing roles
• Significant Product Marketing Experience.
• A deep understanding of market research and analysis to identify customer needs, market trends, and competitive dynamics.
• Proficiency in strategic planning is crucial, involving the ability to develop and execute go-to-market strategies, product positioning, and messaging that resonate with target audiences.
• Expertise in software/product marketing, including content marketing, and enablement, is essential to drive product awareness and engagement.
• Metrics-driven and focused on impactful results
• Team player who enjoys working cross functionally
• Self-starter who is curious, comfortable leading projects, embraces a fast-paced environment, and encourages a growth mindset.
• A background in finance and/or banking a plus

Rewards designed for you

Paid parental leave, flexible working and a caring and inclusive culture.

Health and wellbeing rewards that can be tailored to support you and your family, including medical, dental and vision.

Invest in your future with 401k matching and tax-advantaged flexible spending plans, including healthcare, dependent care and commuter.

Income protection. Our package includes short and long-term disability benefits, life insurance and supplemental life insurance.

And more. Ours is a welcoming and close-knit community, with experienced colleagues ready to help you grow. Our handbook will help you find out more about our rewards and life at Computershare, visit computershare.com/careers-handbook.

Compensation. The typical base pay range for this role is $150,000 - $200,000. This range reflects our good faith effort to pay fairly based on our job evaluation of this role and we tailor our offers within the range based on the selected candidate's relevant knowledge, skills, experience, and other job-related factors.

#LI-KT1 #LI-Hybrid

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.