What are the responsibilities and job description for the Performance Marketing Analytics Manager position at Comun?
About Comun
Comun's mission is to help Hispanic immigrants turn their hard work into upwards mobility - starting with financial services that enable the transition from cash to the digital economy.
We offer checking accounts that immigrants can open using more than 100 IDs from Latin America; more than 90K locations across the country to deposit cash; international transfers at market leading rates to 17 countries in Latin America; and 24 / 7 bilingual customer support with
A year ago we launched our own banking infrastructure, resulting in 100x revenue growth and 4x growth of ARPU. We currently process over $1.5B in transaction volume on a yearly basis, and crossed $100M in annualized international transfers just six months after launching them.
We've raised $30M from Redpoint, Costanoa Ventures, and South Park Commons, among others. Most of our team comes from leading fintech companies like Brex and Nubank.
We believe immigrants are the ultimate entrepreneurs, carrying a relentless work ethic in search of a better future for their families. Comun exists to serve them throughout their journey.
Learn more at comun.app / nosotros
Article here
About the Role :
As the Performance Marketing Analytics Manager on our rapidly growing team, you will play a pivotal role in expanding our highly successful performance marketing program. Your primary focus will be scaling our paid marketing budget by 5x or more while maintaining our industry-leading CACs. Serving as a crucial bridge between marketing, product, engineering, and data science, you'll lead our marketing analytics strategy and execution to drive business growth and make a meaningful impact on the lives of millions of immigrants in the U.S.
What you'll do :
- Set the strategy across all areas of performance marketing (paid search, paid social, website conversion rate optimization, etc.), with the willingness to be hands on.
- Define, set, and report on full-funnel KPIs.
- Execute marketing investment optimization strategies with A / B testing, targeting optimization, event optimization, and audience segmentation across omni-channel campaigns.
- Provide insights based on customer LTV modeling, ROI forecasting, incremental lift, and competitive positioning.
- Develop recommendations to refine audience targeting, creatives, and promotions using statistical testing to enhance performance across channels.
- Build, scale, and maintain our marketing stack including tracking, measurement, attribution, and automation efforts.
- Champion integration of new data sources and tools for predictive modeling, campaign management, budget allocation, and bid optimization.
You are :
Requirements :
Team
We are a team of 30 based out of New York, coming from industry-leading companies like Brex, Nubank, Cruise, and Verkada. Over half of us are immigrants, and have experienced the problems we're solving first hand. We value customer focus, high ambition, principled decision-making, and deep trust.
Benefits
Comun is proud to be an equal opportunity employer. We are committed to building a diverse and inclusive culture that celebrates authenticity. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, disability, protected veteran status, or any other legally protected characteristics.
Salary : $100
