Demo

Digital Marketing Manager

MMA (Marketing Management Analytics)
New York, NY Full Time
POSTED ON 4/2/2025
AVAILABLE BEFORE 5/1/2025

Digital Marketing Manager - Ipsos MMA

New York, NY – On Site

Position Overview

We're seeking a hands-on Digital Marketing Manager to develop and execute digital marketing strategies that generate brand awareness and high-quality leads. The ideal candidate will be both strategic and tactical, with a passion for building and optimizing digital marketing programs from the ground up. This role offers growth potential for someone eager to make an impact in a fast-paced, innovative environment.

Key Responsibilities

Paid Search & Social Media

  • Manage and optimize Google Ads campaigns to drive brand awareness and qualified enterprise leads
  • Develop and execute LinkedIn advertising strategies targeting C-level executives and analytics leaders at Fortune 500 companies
  • Develop ABM strategies to reach target audiences
  • Monitor campaign performance, conduct A/B testing, and continuously optimize for improved impact
  • Provide regular reporting on campaign performance

Website & Landing Pages

  • Collaborate with team to create high-converting landing pages for specific campaigns and targets
  • Implement conversion rate optimization tactics to improve lead generation
  • Monitor website analytics, provide insights and test for ongoing improvement
  • Ensure consistent branding and messaging across all digital touchpoints

Marketing Automation & Email

  • Manage HubSpot marketing automation platform, including contact database management, workflow creation, and form setup
  • Develop and execute targeted email marketing campaigns to nurture leads through the sales funnel
  • Create and optimize lead scoring models to improve sales handoff
  • Design and implement automated nurture workflows for different audience segments

Content & Thought Leadership Support

  • Coordinate digital distribution of company thought leadership content, including reports, articles, and case studies
  • Support event marketing with digital promotion tactics
  • Collaborate to develop SEO strategies that drive organic traffic

Analytics & Reporting

  • Track, analyze, and report on key performance metrics across all digital marketing channels
  • Identify trends and opportunities to optimize marketing spend
  • Support analysis of marketing activities

Qualifications

Required

  • 3-5 years of B2B digital marketing experience, preferably in analytics, SaaS, or professional services
  • Proven experience managing Google Ads campaigns and optimizing for lead generation
  • Experience developing and executing LinkedIn advertising strategies targeting executive audiences
  • Proficiency with HubSpot or similar marketing automation platform
  • Experience creating and optimizing landing pages for conversion
  • Strong analytical skills with the ability to translate data into actionable insights
  • Excellent project management abilities with attention to detail
  • Bachelor's degree in Marketing, Business, or related field
  • Experience with ABM (Account-Based Marketing) strategies
  • Experience with CMS like Wordpress

Preferred

  • Experience marketing to enterprise clients and Fortune 500 companies
  • Knowledge of marketing analytics and measurement
  • Understanding of enterprise sales cycles and B2B marketing funnels
  • Experience with SEO and content marketing in a B2B context

Salary : $80,000 - $100,000

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