What are the responsibilities and job description for the Regional Catering Sales Director position at Concert Golf Partners?
Position Summary
We are seeking a dynamic and results-driven Regional Catering Sales Director to lead and grow the catering and private event sales across multiple private country clubs within our portfolio. This individual will be responsible for driving revenue through internal and external event bookings—including, but not limited to, weddings, social celebrations, bereavements, and corporate functions.
This is a high-impact role designed for a sales professional with a passion for hospitality, strong regional knowledge, and a proven track record in driving event revenue.
Position Functions And Duties
Sales Strategy & Execution
We are seeking a dynamic and results-driven Regional Catering Sales Director to lead and grow the catering and private event sales across multiple private country clubs within our portfolio. This individual will be responsible for driving revenue through internal and external event bookings—including, but not limited to, weddings, social celebrations, bereavements, and corporate functions.
This is a high-impact role designed for a sales professional with a passion for hospitality, strong regional knowledge, and a proven track record in driving event revenue.
Position Functions And Duties
Sales Strategy & Execution
- Develop and implement regional sales strategies to increase event bookings across assigned clubs.
- Identify new business opportunities within each market and proactively generate leads through networking, prospecting, and community outreach.
- Create and manage sales pipelines and booking goals in alignment with each club’s revenue targets.
- Team Support & Training
- Mentor and support on-site catering sales directors and coordinators at each club.
- Provide ongoing training on sales tactics, CRM usage, lead generation, and conversion best practices.
- Collaborate with club-level leadership to align catering offerings with operational capabilities and standards.
- Partner with the marketing team to create promotional materials, digital campaigns, and seasonal packages to support event sales.
- Ensure individual club brand consistency and high-quality presentation in all sales materials and communications.
- Serve as a regional contact for key clients and VIP events, ensuring exceptional service from inquiry to execution.
- Maintain strong relationships with local businesses, event planners, and community organizations.
- Track and report on sales metrics, conversion rates, and revenue performance for each property.
- Analyze market trends and competitor activity to inform pricing, packaging, and positioning strategies.
- 5 years of experience in catering/event sales, preferably in hospitality, country clubs, or luxury venues.
- 2 years of multi-property or regional sales experience. Experience in regional role within a corporate structure preferred.
- Proven track record of exceeding sales goals and driving new business.
- Exceptional communication, presentation, and negotiation skills.
- Proficiency in CRM systems (e.g., NorthStar, Delphi / Amadeus) and Microsoft Office Suite.
- Proficiency in contract software such as DocuSign, PandaDoc, HelloSign, etc.
- Must be able to effectively hire, train, motivate, discipline, and terminate employees.
- Ability to travel frequently within assigned region.
- Self-motivated, entrepreneurial spirit with strong leadership abilities.
- Bachelor’s degree in Hospitality, Business, Marketing, or a related field preferred.
