What are the responsibilities and job description for the Head of Marketing position at Concertai?
Job Requirements
Is this the role you are looking for If so read on for more details, and make sure to apply today.
Company Overview
ConcertAI is at the forefront of revolutionizing healthcare with our cutting-edge AI and data solutions. Our mission is to accelerate insights, advance research, and improve patient outcomes in oncology and across life sciences. As a leader in real-world evidence (RWE) and data-driven technology, ConcertAI partners with top pharmaceutical companies, healthcare providers, and research institutions to enhance patient outcomes and streamline clinical research. By leveraging evidence-generation and artificial intelligence, we deliver unparalleled insights into treatment effectiveness, patient care, and disease progression to advance precision medicine and medical innovation.
Joining ConcertAI means becoming part of a visionary team dedicated to transforming the healthcare landscape. You'll have the opportunity to work on innovative projects that directly impact patient lives, collaborate with some of the brightest minds in the industry, and be at the cutting edge of technological advancements in healthcare. ConcertAI offers a dynamic and inclusive work environment, competitive benefits, and ample opportunities for personal and professional growth. If you're passionate about making a difference in healthcare and excited by the prospect of working with advanced AI and data solutions, ConcertAI is the perfect place for you to thrive and make a lasting impact.
Additionally, through CancerLinQ, a health technology platform originally developed by ASCO and now an initiative of ConcertAI, we aim to deliver tools and services to a diverse network of oncology practices and cancer centers to improve the quality of cancer care and advance discovery.
Role Summary
As the Head of Marketing, you will be responsible for providing strategic direction and tactical oversight of all marketing programs across the organization to promote all services. This position will lead a team of high performing marketing leaders, and exhibit superior competencies in strategic thinking, driving high performance and execution. The ideal candidate will possess a strong understanding of both product and clinical marketing within the healthcare and life sciences industries.
Responsibilities
- A pivotal role leading supporting market development and customer development initiatives.
- Key role supporting the marketing launch and lifecycle management of our products, with a special focus on the clinical marketing of our scientific evidence, augmented decision support, and research services.
- Overseeing marketing team members responsible for various segments or projects (e.g., content, search engine optimization, advertising, email, branding, PR, social media).
- Lead the marketing launch of new products and drive brand strategy for existing products.
- Lead the marketing plan for publications and to advance our scientific evidence (publications are driven by another team).
- Collaborate cross-functionally with product, operations, R&D, medical, R&D to develop and execute on comprehensive marketing plans that include sales enablement, awareness campaigns, and training that incorporates clinical insights and evidence.
- Monitor market trends, competitive landscape, and regulatory changes to inform strategic decisions.
- Develop abstract summaries for key conferences, create and execute clinical marketing resources and campaigns to communicate the clinical value and impact of our products.
- Build and maintain strong relationships with internal and external stakeholders, including customers, sales teams, clinical teams, and product development teams.
- Key brand identification, lead targeting efforts and account planning activities.
- Manage client communication, record keeping and client contact information throughout all phases in the marketing process for reporting.
- Oversee management of key conferences and educational initiatives including webinars, targeted society meetings, key industry conferences.
- Identify and validate market opportunities, needs, and assist with developing plans to launch and refine new product or service offerings.
Requirements
Learn More About ConcertAI
Our team at ConcertAI is dedicated to transforming healthcare decision-making through the application of RWE and AI to improve patient outcomes. We work in a fast-paced, dynamic, high-performing culture where diversity, collaboration, and innovation are valued. Join us on our quest to create a world free of disease. Learn more about ConcertAI at www.concertai.com, or follow us on LinkedIn.
ConcertAI provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
J-18808-Ljbffr