What are the responsibilities and job description for the Community Relations Director position at Concordia Retirement Community?
ABOUT CONCORDIA OF BELLA VISTA
Concordia of Bella Vista is an independent and assisted living community located in Bella Vista, Arkansas. For over 50 years we've focused on creating a community that feels like home for every single person who steps foot in the door. Every day we strive to go above and beyond for our residents, their families, and staff.
WHAT WE ARE LOOKING FOR IN A COMMUNITY RELATIONS DIRECTOR The Community Relations Director is responsible for refining and communicating the image of Concordia to Bella Vista and the surrounding community. This position requires a passion for building relationships. Excellent communication skills, both verbal and writing, is important to succeed in this position.
RESPONSIBILITIES OF THE COMMUNITY RELATIONS DIRECTOR
The responsibilities of the Community Relations Director include, but are not limited to:
- Develop strong relationships with local referral sources and other Senior Living communities.
- Conduct virtual and in-person tours with prospective residents and families, answering questions with confidence.
- Maintain a detailed account of all marketing interactions utilizing the Company's CRM solution.
- Guide new residents and their families through the move-in process, actively working to ensure resident retention after move-in.
- Attend collaborative meetings, including daily JUMPSTART meetings, collaborating with all departments to improve the community as a whole.
- Develop and execute quarterly marketing plans, which include internal and external events tailored to prospective residents and professionals, ensuring the community outreach strategy drives the necessary number of referrals to meet sales goals.
- Conduct regular market studies to identify local, regional, and national trends, implementing findings to strengthen the marketing plan.
- Supervises the activities and performance of the Marketing Coordinator.
SCHEDULE OF THE COMMUNITY RELATIONS DIRECTOR
This position is a full-time position, with regular hours from 8:00 AM to 5:00 PM. Must be able to work a flexible schedule to accommodate after-hours, holiday, or weekend needs.
COMPENSATION AND EMPLOYEE BENEFITS
Compensation is dependent upon experience, with a competitive salary and bonus structure based on performance. We offer a range of valuable benefits to our employees including low-cost health insurance with vision and optional dental insurance. We also offer all employees paid time off (PTO), holiday pay, one complimentary meal per shift, and 15-minute breaks.
QUALIFICATIONS OF THE COMMUNITY RELATIONS DIRECTOR
- Experience: 2 or more years of Sales/Marketing experience, with at least 1 year of relevant experience in a Senior Living Community.
- Education: Relevant Bachelor’s Degree, or equivalent combination of experiences and education.
- Must have a valid driver’s license and reliable transportation for business travel.
- Must be able to lift up to 50 pounds, aid in resident transfers, walk/stand 70% or more of shifts, and respond to all resident and emergency needs quickly, with or without reasonable accommodation.
Job Type: Full-time
Benefits:
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Day shift
Supplemental Pay:
- Bonus opportunities
Experience:
- Senior Living Sales: 1 year (Preferred)
Work Location: In person