What are the responsibilities and job description for the Social Media Manager / Content Creator / Brand Ambassador position at Concrete Craft of Southwest Florida?
We are looking for a creative and energetic Social Media Manager, Content Creator, and Brand Ambassador to take our decorative concrete coatings business to the next level. The ideal candidate will be responsible for developing and implementing effective social media strategies that enhance our brand presence, engage our audience, and drive traffic to our platforms. This role requires a keen understanding of social media trends, excellent communication skills, and the ability to analyze performance metrics to optimize campaigns.
Responsibilities:
- Content Creation: Capture and produce high-quality photos, videos, and behind-the-scenes of our workers transforming an old driveway or pool deck with a new decorative coating (a high quality phone camera is acceptable).
- Social Media Management:
- Post reels, stories, and engaging content on Instagram, Facebook, YouTube and other platforms, as required.
- Engage with followers through comments, messages, and community management to foster relationships and enhance customer loyalty.
- Perform research to identify new opportunities for content creation and audience engagement.
- On-Camera Presence / Brand Representation: Using a phone (selfie style) provide enthusiastic discussions/statements on the work ~ engaging before and after / transition videos.
- Trend Analysis: Monitor social media trends and adjust content strategies to maximize reach and engagement. Collaborate with our website developer to align social media efforts with overall marketing.
Requirements:
- Experience in social media management and content creation.
- Ability to work independently.
- Skilled in social media video style editing and mobile content creation tools.
- Experience with Adobe Creative Suite and Canva for graphic design & content creation
- Energetic, outgoing, and comfortable in front of the camera.
- Basic photography skills for capturing compelling images that enhance brand storytelling.
- Knowledge of web analytics tools to track performance metrics is a plus.
- Ability to work outside during the summer. The content will come from the work that is performed in outdoor settings.
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Job Type: Full-time
Pay: $41,000.00 - $45,000.00 per year
Schedule:
- Day shift
- Monday to Friday
Work Location: In person
Salary : $41,000 - $45,000