Associate Manager, Audience Development, Allure & SELF

Job Description Location: New York, NY Overview: The Audience Development Associate Manager will be responsible for building and deploying newsletters promoting content for both Allure and SELF. The role will assist in the execution of Audience Development strategies for both brands. The ideal candidate is an enthusiastic, creative self-starter who can both provide analysis and recommendations, as well as execute on those strategies when needed. The Audience Development Associate Manager will manage a daily lineup of email campaigns and provide reporting regularly to various levels of business stakeholders as needed. They will also be tasked with light copywriting, and content distribution on various channels. This person should be highly organized, thorough, and quantitative, but also nimble and creative, with the ability to think critically and influence the decision-making process through data and testing. The ideal candidate is interested in marketing, audience development and content strategy. Primary Responsibilities: Manage daily newsletter via consistent campaign analysis and testing. Edit and QA newsletter content. Understand, serve and grow the email audiences for Allure and SELF. Measure the performance of audience development initiatives and optimize according to goals. Support content distribution on third-party platforms as needed. Identify new growth opportunities and best practices based on emerging digital trends, competitive business intelligence, and consumer insights. Provide insight that will increase newsletter engagement. Partner closely with Digital Editorial to identify key content themes and newsletter opportunities. Work cross-functionally with Allure’s editorial, commerce, publishers, product development, consumer marketing, and sales & marketing groups to identify opportunities to maximize customer engagement & monetization. Additional duties as required, or as assigned by manager Required Skills: 1-3 years of experience (including internships) in digital content marketing–particularly email marketing. Experience managing, analyzing and building email campaigns. Exposure to analytics tools and the ability to translate data into actionable insights. Entrepreneurial, digitally savvy, creative, and experimental approach to problem-solving, with exceptional analytical and critical thinking skills. Ability to clearly articulate and present initiatives to editorial and technical teams alike, and adept at communicating with and managing a variety of stakeholders across teams. Prior experience using Sailthru is a plus. Personal or professional interest in beauty and/or wellness is preferred.

Salary : $77,000 - $80,000