What are the responsibilities and job description for the Social Media Strategist position at Confidant?
ABOUT CONFIDANT
We are Confidant, named for the role we play with brands.
Recently named as a 2023 INC Best Places to Work and a 2023 AdAge Agency of the year, Confidant is a creative and strategic communications agency bringing a range of storytelling and content to life across owned, earned, and paid media. We're a collective of big agency defectors with a vision for serving clients better through smaller, more dedicated teams of experienced people set up to dive deep.
We’re working with some of the biggest brands in the world, with a model built for strong in-house teams who crave more integrated storytelling. With offices in Nashville (Creative Studio) and NYC (PR Studio), clients include exciting brands like Amazon, Sony, Firestone, Midea, Harlem Globetrotters and many more.. Learn more at confidant.co.
We’re looking for someone who enjoys working directly with clients, collaborating with the creative team, and bringing campaigns to life in vibrant, modern ways.
ABOUT THE POSITION
As a Social Media Strategist, you will play a key role in shaping and executing the organic social media strategy for our clients. You will be part of a growing team of creatives and strategists, developing and managing social content strategies that align with clients' broader business goals. In this role, you'll work across multiple platforms, manage influencer and ambassador programs, and ensure cohesive collaboration across various teams and agencies.
General Responsibilities:
- Lead the development and execution of organic social media strategies that align with key business outcomes.
- Collaborate with internal teams and agency partners (e.g., Paid Media, SEO, Community Management) to ensure integrated social media campaigns.
- Manage quarterly content calendars for platforms like Facebook, Instagram, Twitter/X, TikTok, and YouTube, ensuring consistent brand messaging.
- Oversee the planning and execution of influencer and ambassador programs, including managing relationships and ensuring alignment with brand goals.
- Implement community engagement strategies, including proactive outreach, social listening, and participation in relevant conversations.
- Optimize social media platforms and ensure profiles are updated and aligned with best practices.
- Collaborate on the creation of video content, including managing video production, edits, and social adaptations.
- Track and analyze performance metrics to provide insights for continuous improvement of social strategies.
- Lead test-and-learn initiatives to drive innovation in organic social content.
Qualifications:
- 3-5 years of experience as a Social Media Strategist or in a similar role, with strong knowledge of organic social strategies.
- Experience managing multiple social media platforms and understanding platform-specific content strategies.
- Proven experience with influencer and ambassador program management.
- Strong project management skills, including managing timelines and working with internal/external partners.
- Familiarity with social media tools such as Sprinklr, or other analytics and listening platforms.
- Strong content creation, copywriting, and video editing oversight skills.
- Ability to manage multiple projects, meet deadlines, and maintain a high level of organization.
Bonus Points:
- Experience with channel strategy across social media platforms.
- A curiosity in discovering new ways to use technology in campaigns.
- Experience managing client relationships and external partnerships.
Characteristics we value:
- Entrepreneurship: We are a growing company.
- Vision: You’re driven to identify world-changing ideas constantly.
- Partnership: You thrive in a collaborative environment.
- Patience: You focus on long-term orchestrated wins.
- Insight: You enjoy building logical frameworks around your ideas.
- Openness: You are always eager to learn and grow.
- Meticulousness: You stay connected to the details and dive deep when necessary.
