Marketing and Social Media Manager

We are an inventory-based fashion brand seeking a highly creative and strategic Content Creator & Social Media Manager to work closely with the owner to develop and execute a high-volume content strategy across multiple platforms, including TikTok, Instagram, Facebook, and Pinterest.

This role requires someone who is deeply knowledgeable about fashion, stays ahead of industry trends, and can create engaging content independently while also collaborating with the team. The ideal candidate will have a director mentality, ensuring that all content is well-planned, efficiently executed, and aligned with our brand’s storytelling and marketing strategy.

Key ResponsibilitiesContent Creation & Management

• Develop and manage a multi-week content calendar to ensure consistency with weekly product launches, website updates, and seasonal trends.
• Produce and schedule a high volume of engaging content across TikTok, Instagram, Facebook, and Pinterest.
• Capture stills and videos during studio shoots, lifestyle shoots, and flat lays.
• Create fashion-forward content, including styling videos, tutorials, and trend-driven content.
• Ensure all content aligns with brand storytelling and enhances community engagement.

Fashion-Focused Strategy & Execution

• Stay ahead of fashion trends to ensure the brand remains relevant and ahead of the curve.
• Independently create on-brand styling content that showcases multiple ways to wear products, teaching styling tips and tricks with minimal guidance.
• Develop both short-term and long-term content strategies that account for seasonality and frequent product drops.
• Work efficiently within studio time, providing clear direction to models and photographers to capture high-quality content.

Marketing & Brand Growth

• Develop a comprehensive social media and marketing strategy that focuses on brand growth, audience engagement, and conversion optimization.
• Implement strategies to increase reach, engagement, and follower growth across all platforms.
• Monitor social media algorithms and analytics, making data-driven adjustments to improve performance.
• Engage with the community through DMs, comments, and interactive content to foster brand loyalty.

Collaboration & Efficiency

• Work in lockstep with the owner and outside marketing consultants to refine strategy and execution.
• Manage studio time efficiently, ensuring that all scheduled shoots maximize content creation opportunities.
• Ensure organization and pre-planning to minimize last-minute content creation and maximize efficiency.

Required Skills & Qualifications

• Deep understanding of fashion trends and styling techniques.
• Proven experience in content creation and social media management for a fashion or lifestyle brand.
• Ability to direct photoshoots, instruct models, and plan visual storytelling.
• Strong video and photo editing skills (must have own professional equipment).
• Excellent copywriting skills, including proper grammar and spelling.
• A track record of social media growth, engagement, and algorithm optimization.
• Experience in planning and executing fashion-focused content, including styling tips and tutorials.
• Ability to think ahead and plan a structured content calendar while being adaptable to trends.
• Strong organizational skills with a proactive and problem-solving mindset.
• Ability to post and manage content across all platforms with minimal supervision.

Why Join Us?

• Be part of a growing fashion brand with the opportunity to shape its digital presence.
• Work in a hybrid role that blends in-person studio shoots with remote strategy execution.
• Enjoy creative freedom to experiment with new ideas, formats, and fashion-focused storytelling.
• Work in an organized, fashion-forward environment where strategy and execution go hand in hand.

Send your resume, portfolio, and a brief cover letter to [Your Email] with the subject line "Content Creator & Social Media Manager Application".

Note: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.

Job Types: Part-time, Contract

Pay: $1,000.00 - $3,000.00 per month

Benefits:

• Employee discount
• Flexible schedule

Schedule:

• Day shift

People with a criminal record are encouraged to apply

Application Question(s):

• Please send examples of content creation for review.

Experience:

• Social media management: 1 year (Required)

Work Location: Hybrid remote in Ann Arbor, MI 48104

Salary : $1,000 - $3,000