What are the responsibilities and job description for the Vice President, Digital Marketing position at Confidential?
Vice President, Digital MarketingAbout the CompanyTop provider of debt & equity services to commercial real estate owners & investorsIndustryReal EstateTypePrivately HeldFounded1960Employees1001-5000CategoriesConsulting & Professional ServicesReal EstateSpecialtiesfinancingequity placementloan servicingand investment sales1031 exchangeaffordable housingasset managementbridge loanscommercial mortgagesfannie maefha / hudfreddie macfund managementhealthcareindustrialinvestment salesmanufactured housing communitiesmezzanine financingnet lease retailofficepreferred equityshopping centerssingle-family build-to-rentlandconstruction loanscapital stack advisorycorporate solutionsequity financingdebt financingretailand net leaseAbout the RoleThe Company is seeking a Vice President of Digital Marketing to lead the digital marketing function and drive the vision and strategy for digital priorities. The successful candidate will be responsible for overseeing a team of digital marketers, building and executing digital strategies that contribute to business goals, and enhancing client engagement. This role requires a deep understanding of the business strategy, the ability to design and implement digital experiences, and a proven track record in B2B digital marketing, with a focus on full-funnel programs, SEO, and demand generation. The VP will also be tasked with building and maintaining relationships with executives, stakeholders, and technology partners, as well as leading the team in continuous process improvement and change management. Candidates for the VP of Digital Marketing position at the company should have a Bachelor's degree in marketing, business, or a related field, with an MBA preferred, and at least 10 years' experience in creating and optimizing large-scale digital experiences. A minimum of 5 years in senior leadership roles within digital marketing or product is required, along with a strong background in commercial real estate or B2B digital marketing. The role demands a leader with expertise in digital marketing, including websites, social media, content strategy, email marketing, analytics tools, SEO / SEM, and demand generation. The ideal candidate will have a proven ability to build and lead high-performing digital teams, make data-driven decisions, and align digital strategies with organizational goals. Experience in digital technology selection and integration, as well as a strong understanding of data-driven marketing, is essential. The VP should be a visionary thinker, a proven collaborator, and have a deep knowledge of digital trends and best practices.Hiring Manager TitleChief Marketing OfficerTravel PercentLess than 10%FunctionsMarketing
