Vice President, Digital Marketing - Minneapolis

Position Responsibilities

• Work in partnership across the organization to build the digital vison and prioritize and deploy a strategy roadmap contributing to business priorities and enhancing user engagement.
• Build analytical and research capabilities to inform digital progress, uncover opportunities, and advocate for impactful digital priorities including the leadership of strategies that enhance audience segmentation, targeting, personalization and attribution.
• Oversee efforts to design website experiences, build marketing automation engines, and grow and optimize the marketing technology stack to meet the needs of the growing organization.
• Develop and execute comprehensive digital end-to-end customer experiences that align with our business goals and enhance client engagement.
• Build lasting relationships with executives and stakeholders to influence enterprise decision making and prioritize business growth contributions.
• Decide in conjunction with business stakeholders the relative priority of strategic digital priorities and make decisions balancing risk-return considerations.
• Create and maintain integrated roadmaps and partner with IT, vendors, and other business partners prioritize and deploy strategies that align with business goals.
• Build and maintain strong relationships with technology vendors and external partners and negotiate contracts, manage budgets, and ensure service level agreements and KPIs are met.
• Maintain a pulse on competitor’s positioning and solutions, vendors’ innovations, and industry best practices to deploy thoughtful solutions existing strategies.
• Oversee training and mentorship of team members to ensure they have the knowledge and acumen to deliver impactful and relevant digital solutions; and remove obstacles to success.
• Deliver strategic leadership in the evolution of commercial real estate digital solutions and forge partnerships with sales teams to identify digital opportunities to engage clients.
• Oversee SEO and demand generation processes to ensure top rankings and deliver personalized content across all client journeys.
• Drive continuous process improvement, change management, use of technology and develops best practices within the team.

What We're Looking For :

Northmarq offers a highly competitive benefits package including : medical, dental, vision, paid time off, 401K match and an annual discretionary contribution based on business performance, paid parental leave and adoption assistance, education assistance, volunteer paid time off, charitable contribution match and so much more! Minnesota Residents :  Northmarq carefully considers multiple factors to determine compensation, including a candidate’s education, training, and experience. The salary range for the VP, Digital Marketing position is $210,000.00 to $250,000.00 annually. This range is a good faith estimate and the actual compensation that is offered to a successful candidate will depend on the candidate’s skills, qualifications, and experience.

Salary : $210,000 - $250,000