Social Media Manager

Job Overview
We are seeking a creative and strategic Social Media Manager to join our dynamic team. The ideal candidate will be responsible for developing and implementing effective social media strategies that enhance our brand presence and engage our audience. This role requires a deep understanding of various social media platforms, excellent communication skills, and the ability to analyze performance metrics to drive continuous improvement.

Responsibilities

• Develop and execute comprehensive social media strategies to increase brand awareness and engagement.
• Create, curate, and manage published content across all social media platforms, ensuring alignment with brand voice and messaging.
• Conduct thorough research to stay updated on industry trends and competitor activities.
• Manage relationships with influencers and key stakeholders to enhance brand visibility.
• Utilize Adobe Creative Suite for designing engaging graphics and promotional materials.
• Edit videos for social media campaigns, ensuring high-quality production standards.
• Collaborate with the public relations team to align social media efforts with broader marketing initiatives.
• Monitor, analyze, and report on social media performance metrics, making recommendations for improvements.
• Proofread all content before publication to ensure accuracy and adherence to brand guidelines.
• Stay informed about emerging social media platforms and technologies to keep the company at the forefront of digital marketing.

Skills

• Proficient in social media management tools and analytics platforms.
• Strong research skills to identify trends and insights that can inform strategy.
• Excellent relationship management abilities for effective collaboration with internal teams and external partners.
• Proficiency in Adobe Creative Suite for content creation (graphics, videos).
• Experience in video editing software to produce engaging multimedia content.
• Knowledge of public relations principles and advertising strategies.
• Strong proofreading skills with attention to detail in all written communications.
• Ability to work independently while managing multiple projects simultaneously.

Join us in shaping our brand's voice across digital channels while driving engagement through innovative strategies. If you are passionate about social media and have a knack for creativity, we would love to hear from you!

Job Type: Full-time

Pay: $40,000.00 - $50,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday
• Weekends as needed

Ability to Commute:

• Avon, CT 06001 (Required)

Ability to Relocate:

• Avon, CT 06001: Relocate before starting work (Preferred)

Work Location: Hybrid remote in Avon, CT 06001

Salary : $40,000 - $50,000