What are the responsibilities and job description for the Webinars and Virtual Events - Senior Content Marketing Manager position at Contentful?
About the opportunity
We’re looking for a content marketer who loves creating, promoting, and amplifying amazing stories for webinars and virtual events. The right person will have an eye for top-quality B2B marketing content and a data-driven mindset to help connect content strategy to business results. You’ll play a key role in elevating Contentful’s field marketing, event marketing, and content marketing programs to ensure we serve the right content to the right customer at the right time. You’ll be measured on your ability to translate key messaging into helpful, action-oriented webinar and event content that accelerates pipeline and brings qualified leads to our sales team.
What to expect?
- Align Contentful webinar strategy with industry trends, planned campaigns, thought leadership priorities, sales and customer needs, and community-driven topics of interest
- Own our webinar strategy–including how we serve full-funnel campaigns, global audiences, multi-product stories
- Collaborate with product marketers, field marketing, event marketers, demand gen experts, MarOps, designers, sales professionals, enablement managers, senior leaders, customers, and industry experts to : Engage key stakeholders to align the content strategy and organizational goals with overall webinar themesManage and prepare speakers (including senior executives both internally and externally)Create promotional copy for prospect and customer emails, internal enablement, and social media channelsDevelop a strategy for using webinars and virtual events to build our global database of marketing leaders, lead execution accordinglyCreate compelling landing pages and manage web copy to encourage registration—both live and on-demandDevelop webinar scripts and decks that provide wildly practical, helpful lessons on how to deliver the digital experiences customers expectCreate post-event email programs that keep our audience engaging, learning, and moving deeper toward ‘decision’ phaseSet up, host, and technically-manage all webinars and virtual event logistics (including serving as a key constituent for tooling consideration and management)Help us work smarter, not harder, by brainstorming how we can best repurpose each asset (e.g., edit webinars and digital events into snackable content)Measure results (through evaluations, attendance, and feedback) on all content and communicate findings back to key stakeholders — and modify processes to adopt best practices and incorporate feedback as appropriate
- Publish and internally socialize final pieces to all appropriate channels, to ensure all our internal partners can leverage the content you produce, where appropriate
- Partner with PMM and Content Director to develop and manage a scalable Events Kit that provides field marketing and events teams with an always-up-to-date kit, including : Talk track and slides to present on stage for priority stories we need to land and repeatPromotion copy and creative to inspire attendees to joinEvent abstractsMessaging and creative for booth installationsContent recommendations for print or digital DTAsGuidance for booth managers and field team who is staffing eventsEtc… anything that will make it easy for our bench of speakers and event team to show up and deliver a consistent, compelling, creative experience in a really scalable way
What you need to be successful?
What's in it for you?
This role will need to be conducted in a state in which we are currently registered to do business.
The application deadline is 04 / 07 / 25
Colorado Salary Statement : The salary range displayed is specifically for those potential hires who will work or reside in the state of Colorado if selected for the role. Any offered salary is determined based on internal equity, internal salary ranges, market data / ranges, applicant's skills and prior relevant experience, certain degrees and certifications (e.g. JD / technology), for example.
Colorado Salary Range : $130,000 - $145,000
This position is eligible for equity awards in accordance with the terms of Contentful’s equity plans.]
LI-HYBRID
Salary : $130,000 - $145,000
