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Marketing and Community Lead

Contro
New York, NY Full Time
POSTED ON 2/17/2025
AVAILABLE BEFORE 5/7/2025

Join Contro and Shape the Future of Fair Markets

At Contro, we believe markets can empower people if they are democratic, liquid, and fair. Contro is a VC-backed blockchain startup revolutionizing digital asset exchange markets by prioritizing sustained intent over speed.

Our first product, Debate Markets , combines social finance and prediction markets to foster constructive, skin-in-the-game debates-a groundbreaking application at the intersection of blockchain, finance, and social networks. We're building more than technology; we're executing on a path to redefine markets, empower communities, and transform the digital landscape.

We're looking for a Marketing and Community Lead to drive Contro's narrative, grow its community, and establish its presence as a trailblazer in the blockchain and SocialFi space. This is a chance to combine strategic thinking with hands-on execution to shape how the world sees Contro.

What You'll Do

Marketing Strategy and Content

  • Develop and refine Contro's brand narrative to inspire trust and excitement.
  • Build a marketing strategy that balances rational positioning (our value proposition) with emotional branding (the "why" behind our mission).
  • Position Contro as a category-defining innovator in both decentralized finance and social media.
  • Create and oversee contents such as : educational copy, product updates, and the occasional shitposts; manage team and partners including obtaining design and content input to execute fast and at high quality.

Community Building and Engagement

  • Grow and support nurturing vibrant communities across platforms (e.g. Twitter, Telegram, Discord).
  • Host and moderate live events such as Twitter Spaces, AMA sessions, and community calls to foster engagement.
  • Cultivate relationships with early advocates to create organic traction.
  • Develop hooks and viral campaigns that align with Contro's story and engage initially crypto-native audiences.

    • Analytics and Iteration

  • Track metrics like community growth and content performance across platforms to assess and iterate strategies.
  • Regularly refine messaging based on audience insights and feedback

    • What You Bring

    Experience and Expertise

  • Proven track record in marketing, community building, growth, business development, or related roles, ideally in crypto.
  • Understanding of or strong interest in blockchain, DeFi, and social platforms like Twitter, Discord, and Telegram.
  • Exceptional storytelling skills with the ability to craft compelling narratives across audiences and media.

    • Skills and Mindset

  • Strategic thinker : You can see the big picture while planning and executing detailed campaigns.
  • Community-first approach : You value and empower people while driving engagement.
  • Creative flair : You know how to create viral, memorable content that connects with crypto-native audiences.
  • Data-driven : You leverage analytics to refine strategies and maximize impact.

    • Bonus Points

  • Established relationships with crypto thought leaders.
  • BD experience.
  • Growth hacking experience.

    • Why Join Contro?

  • Impact : Define how Contro is perceived and adopted by the world.
  • Ownership : Lead a critical function and grow fast with our startup and our partners.
  • Compensation : Competitive salary with significant upside in tokens.
  • Innovation : Work on a cutting edge and fun SocialFi product with a smart, lean team.
  • Flexibility : Remote with occasional retreats and conference visits for deep work and team bonding.

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