What are the responsibilities and job description for the NA DIRECT INSIGHTS ANALYST position at CONVERSE?
ABOUT OUR TEAM
The NA Direct-to-Consumer team drives the fast-paced Digital Stores business for Converse’s largest region. We balance art and science to drive amazing consumer experiences that support both brand and commercial objectives.
WHO WE ARE LOOKING FOR
We’re looking for a detail-oriented and analytical individual with strong problem-solving skills. The ideal candidate will have experience in data analysis, business process modeling, analytical methods and techniques applied, and stakeholder communication. They should be able to work independently and as part of a team and possess excellent communication and interpersonal skills.
Ultimately, we are looking for someone who is curious about all things data/business, understands how data is used in a business environment, can provide actionable insights to enhance the DTC customer experience and business performance. This role will support a variety of cross functional partners across CRM, Marketing, & Merchandising to translate analysis into executable recommendations.
WHAT YOU WILL WORK ON
If this is you, you’ll be working across the North America Direct team many cross functional initiatives!
Review and analyze business and industry data, including KPIs, financial reports, and other key metrics using data analytics tools.
Support monthly business reviews with ‘Direct’ (Stores Digital) team, making recommendations on business optimizations based on data insights
Monitor and evaluate the performance of marketing campaigns across multiple channels, including paid search, social media, email marketing, and display advertising
Partner with Geo stakeholders to develop & recommend key metrics & data visualizations to support and optimize business
Stay updated on industry trends and best practices in DTC consumer analytics and e-commerce to help the business read and react to consumer moments and marketplace dynamics
Support ad hoc data analytics requests as needed
WHO YOU WILL WORK WITH
You will report to the Director, Direct Growth & Analytics. This role will heavily collaborate across the NA Digital and Stores teams to drive & optimize the current business.
WHAT YOU BRING
Bachelor’s degree in business, strategy, statistics, decision science, or other related business technical field
3 years of relevant professional experience preferred
Experience with key digital marketing KPIs and familiarity with analytics tools such as Adobe, SQL, Optimizely, Content Square, Salesforce, etc
Proficiency in data visualization (e.g., Tableau, Looker, etc)
History of analytical team collaboration and building collaborative business partner relationships
Advanced verbal and written communication skills with comfort presenting results to senior leadership
Excellent time management and ability to prioritize multiple work streams
We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.
